Leadership in Action: CEO Theresa Roemer Credits Mother, Mentors and Mindset for Accomplishments

Leadership in Action: CEO Theresa Roemer Credits Mother, Mentors and Mindset for Accomplishments

How did you get to where you are today? My journey to where I am today is built on a foundation of hard work, dedication, and perseverance. Every step along the way, I faced obstacles, but I approached each one with determination and a “never give up” mindset. Instead of being discouraged by challenges, I used them as opportunities to grow and improve. Consistency was key—I committed to showing up and giving my best effort every day. I also learned not to take “no” as a final answer. Instead, I saw it as a chance to push harder, adapt, and find another way forward. It’s this combination of persistence, resilience, and unwavering focus that has brought me to where I am today.


Who do you credit? I owe a great deal of credit to several important figures in my life. First, my mother, who instilled in me the value of hard work from an early age, played a significant role in shaping my work ethic. My father, an entrepreneur, also had a profound impact, teaching me the importance of dedication and perseverance through his own experiences. Additionally, I’ve been fortunate to have a handful of mentors who, often without me even realizing it at the time, contributed to my understanding of what it means to work hard and stay committed to my goals. Their guidance has been invaluable in shaping the person I am today.

What lessons have you learned that might enlighten and inspire others? One of the most important lessons I’ve learned is to never fall into the mindset of being a victim, regardless of the challenges you face. Life will present difficulties, but it’s crucial to rise above them and take control of your own story. Instead of dwelling on setbacks or making excuses, choose to stand tall and approach every situation with the mindset of a victor. Adopting this attitude allows you to move forward, take responsibility, and achieve success, no matter the obstacles in your path.

What’s new in your life or work that you’re excited about? I’m really excited about continuing to leverage my social media platforms to inspire and motivate people. My Instagram, where I’ve built a community of over 1 million followers, and my YouTube channel, which has earned a plaque for surpassing 100,000 subscribers, are both great outlets for spreading positivity and guidance. Additionally, I’m thrilled about my private online community, The Vault, where I offer live group coaching sessions to like-minded individuals. Through this platform, I’m able to help people achieve their next level of success, whether in their personal lives or in business. It’s incredibly rewarding to be part of their growth and transformation.

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YOU CAN'T LIMIT Janelle to one title – Hairdresser. Her career and business has been established and built on a strong foundation. Using her two business degrees + one more in-process, this enables Janelle and the team to deliver not only a customer-focused experience, but a foundationally solid business. There is much more than meets the eye, and in sharing a little bit about Janelle, she was not only an international hair extension educator for over 14 years, but brings extensive expertise to blondes. She rounds this out with her previously launched namesake cosmetic line, which is a perfect complement to her belief that “Beauty is our Business”.

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