beauty

Popular Cali Spa Concept Sets Houston Opening Date

Popular Cali Spa Concept Sets Houston Opening Date

The Now's treatment rooms are chic and cozy.

A new massage boutique has arrived in The Heights. Los Angeles-based franchise, The Now Massage is expected to open its first Houston location on Tuesday, Oct. 5, at 373 W. 19th St.

"The Now Houston Heights provides a relaxing cityside oasis for visitors and locals looking to recharge their energy through the healing benefits of massage therapy," said co-owner, Cynthia Orser in a statement.

Houstonians who book services to take place between Tuesday, Oct. 5 and Monday, Oct. 11 will receive a complimentary enhancement. Guests can choose from two of the franchise's best-selling add-on treatments, including Calm Balm, a cooling peppermint salve with healing ashwagandha to target sore muscles or Fresh Eyes, a soothing, hydrating eye mask with vitamins and antioxidants.

The Now's Ritual Membership offers monthly or bi-monthly packages that include VIP benefits, exclusive perks, gifts and more. The first 50 guests who join the membership will receive a complimentary gift bag filled with a curated selection of products from The Now collection.

Those who join as a member during the grand opening week, and the month following, will also receive a complimentary 25-minute massage.

The Now Massage is designed to serve as a relaxing, therapeutic oasis from today's fast-paced digital world. The high-quality, affordable massage boutique launched in Los Angeles in 2015 and has quickly become a destination for thoughtfully crafted services with customizable enhancements and healing products.

To schedule an appointment for a massage at The Now Houston Heights, guests can book online, download The Now app or call 713.955.5926.

From Your Site Articles
Style
promoted

Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny

Al Torres
Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny

Murry & Karen Penner, Owners, M PENNER

How did you get where you are today? We’ve stayed true to the vision of the store’s founder, Morris Penner, who relentlessly sought out unique product, with exceptional quality being a key element. Morris always used to say, “The fastest way to lose a customer is to bore him” and we agree. A percentage of every season’s budget is allocated to something new and unique. While product is key, it’s not enough. Having an excellent staff and discipline in business practices is also critical.

Keep Reading Show less
parties

How ‘Sweet’ It Is: Women Honored at Saks’ Valentine’s Tea

Christine Johnson and Jody Merritt

A LOVELY AND truly heart-felt tradition continued, when Saks Fifth Avenue and its 5115 restaurant hosted the 14th annual Houston Sweethearts tea.

Keep Reading Show less
Party People
the magazine

A Personal Note from Jeff Gremillion: Changes at ‘Houston CityBook’

ON JAN. 3, 2025, I observed a big personal anniversary. As of that day, it’d been 20 years since I first moved to Houston — from the Big Apple media circus, by way of my home state of Louisiana — and began working as an editor in the lifestyle-magazine biz here. It’s been two full decades, which is hard to believe! I like to joke that I’m far too young and good-looking to have done anything for two decades. But here we are.

Keep Reading Show less