Photos by Samantha Beatty
Models Alissa Sugawara and Kevin Mize for Neal Hamil Agency
Styling by Elizabeth Farrell
Hair by Zackery Chapa for Hue Salon
Makeup by Yeraldi Contreras for Arched Beauty
Photography Assistance by John Lewis
Styling Assistance by Greta Connolly and Natalie Abbott
Marla Hurley, Ben Berg, and Laura Goodson
More than 300 invitees donned their western best and headed on out to the fairgrounds for the occasion. The Ranch's new frozen margaritas were a hit, and patrons raised a glass (or two!) while also munching on passed bites — mini versions of Berg's hit dishes, including "carpet baggers," crab cakes and beef Wellington. The 2025 iteration of The Ranch will feature activations from some of Berg's concepts, like Buttermilk Baby, and other Houston bars and restaurants.
The Ranch's decor includes 90-plus pieces by Texas artist Laura Goodson, which are all available for purchase; Goodson herself was on hand during the opening event, chatting with guests about her process. And Round Top's vintage and consignment expert, Marla Hurey of Modern Marla, wheeled in some of her latest finds to set up a bespoke photobooth backdrop, which was quite popular among partygoers!
Ellie Francisco and Michael Francisco
Tiana Lee and James Lancaster
Azameeh Zageer, Arthur Mooradian and Maya Shay
Terry Agris and Tisha Mesa
Brandon Duliakas, Katherine Ross and Armie Sadeghi
Shayna Hawkins, Stephanie Hawkins and Lindsey Nichley
Cameron Edwards, Robin Spilker, Lauren Hundley and Melanie Amua-Sekyi
Randy Paul, Ernie Manouse, and Katie Stone
Fady Armanious
Randi Smith, Christi Rawls, and Megan Ruddy
Rachel Tipton and Thuy Nguyen
Courtney Zavala and Alley Leto
Meghan Bailey and Chelsea Coyne
Demi McCormack, Johnny McCormack and Mike Plank
Maryellen Walsh, Maggie Miller, and Dani Kattan
Jacob Shipp and David Denenburg
Lindsay Yates, Debbie Festari, Courtney Hopson, Melissa Mithoff, and Stephanie Wilcox
Jenny Weber and Allison Bagley
Laura Resendez and Lloyd Segall
Kevin Henry, Danielle Dubois, and Jim Janke