sponsored

Thrive + Inspire: Aesthetic Center for Plastic Surgery Docs ‘Reminded of Community’s Resiliency’

Thrive + Inspire: Aesthetic Center for Plastic Surgery Docs ‘Reminded of Community’s Resiliency’

AN INTERVIEW WITH The Aesthetic Center for Plastic Surgery

What has been your biggest challenge since the Covid pandemic began? As a leading medical practice, we faced many challenges but not all of which were expected. Of course we faced the moratorium on elective surgery as well as shortages in protective equipment. But we also faced a crisis of public opinion. We knew we had implemented the best safety policies but did not know how to let the public know that it was safe to resume plastic surgery again.

How did you adjust and overcome this obstacle? We have a duty to ensure everything we do is performed as safely as possible. This was truly visible in all our facilities and in all that we did. Once patients started experiencing this, they began informing the rest of the public. The news spread throughout social media and word of mouth. By midsummer, we not only were fully operational, but thriving. We were proud of what we accomplished and felt we led the way for other surgical centers.

What did you learn about yourself, your business or your community that might inspire others? We learned we could adapt, though it was challenging. And we had a lot of help from the Texas Society of Plastic Surgeons. Much research had to be done along with many late-night meetings to write and refine safety procedures. A lot of deliberation went into creating the protocols our patients see every day as well as the ones they do not see.

We were also reminded of the resiliency of our community as we watched people and businesses work together and support each other. Moments of crisis tend to bring out the best in people, but Houston seems to have a way of pulling together like no other city. We have so much gratitude towards the people of Houston.

What's new in your life or at your business that you're excited about? When the pandemic hit, we were preparing for the worst and, like so many other businesses, wondering how we would survive. It is extraordinary to see where we are today. We are very excited about the new phenomenon of the "working recovery." The working recovery is really just the ability to work from home during your recovery period. The second most common reason people do not go forward with plastic surgery is the inability to get time off from work for recovery. This is less of a problem when you do not need to go to the office every day. Many of our patients tell us they were able to take a day or two off from work and then resume light or even normal work days from their home office. This has proven to be a huge benefit to our patients and one that we hope continues.

713-352-3869 | www.mybeautifulbody.com

Locations

12727 Kimberley Ln, #300, Houston, TX 77024

4400 Post Oak Parkway, #300, Houston, TX 77027

4800 W Panther Creek Dr, #200A, Houston, TX 77381
promoted

Consistent Focus on the Patient Is What Sets Montrose Med Spa Apart

Consistent Focus on the Patient Is What Sets Montrose Med Spa Apart

Owner Maricela Olivo and Montrose Med Spa

WHAT MAKES MONTROSE Med Spa stand apart from the competition? We set ourselves apart from the competition by being consistently focused on one thing: the patient. With that focus, we will succeed in a successful and healthy experience and loyalty to Montrose Med Spa. Staying true to our message of intentional wellness is a point of difference where I see other spas being unclear and distracted in their direction. By listening to our patients, we ensure we meet and exceed their expectations. We continually stay on top of the market by offering the best innovative body sculpting and skin treatments that invigorate and energize and are specifically designed to restore balance and strength and renew youth to the body. We also utilize a number of marketing programs to stay on the minds of our guests, including radio, TV, direct mail, email blasts, and unique invitations for exclusive treatments. One element that helps to establish the bar and sets us apart from our competition is our emphasis on providing a complete medical gym experience—from the varied treatments with Emsculpt Neo to a personalized health and wellness and skin evaluation for each individual by our certified staff. We also provide a noninvasive, pain-free, and needle-free facelift through EMFace in addition to offering monthly beauty memberships that create a commitment to the overall wellbeing of the patient.

Keep Reading Show less
promoted

Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny

Al Torres

Murry & Karen Penner, Owners, M PENNER

How did you get where you are today? We’ve stayed true to the vision of the store’s founder, Morris Penner, who relentlessly sought out unique product, with exceptional quality being a key element. Morris always used to say, “The fastest way to lose a customer is to bore him” and we agree. A percentage of every season’s budget is allocated to something new and unique. While product is key, it’s not enough. Having an excellent staff and discipline in business practices is also critical.

Keep Reading Show less
promoted

Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential

Sofia van der Dys

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music

Get to Know Bianca:

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.

Keep Reading Show less