The all-pink environs will house the collection of the brand's effortlessly cool pieces that range from short caftans in heart-shaped-cut lace and leopard sequins to full-length wraps in metallic brocade. "The storefront is inspired by a pink Parisian jewelry box — a wonderland of ornate one-of-a-kind pieces," says co-founder Lindsey McClain. "The location will include accessories and styles just for our Houston shoppers, including an exciting rodeo collection."
Handmade in the U.S., the Vie Style House takes inspiration from vintage clothing and the world travels of co-founders McClain and Jamie Coulter. The one-size-fits-all caftans are a favorite of celeb clients Katy Perry and Chrissy Teigen.
"This is the perfect location for us. It's a match made in retail heaven!" Coulter says. "We can't wait to be a part of the Houston community."
The 1,300-square-foot boutique is set to open in the River Oaks District Oct. 15.
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