Fall Philanthropy Report: Urban Harvest Farmers Market Helps ‘Transform Food Accessibility’
What year was your organization launched? Urban Harvest’s Saturday Farmers Market started in 2004 with just seven vendors, providing an outlet for local farms, community and backyard gardeners to sell fresh produce harvested directly from their soils. Now in its 20th year, the market has grown to be one of the largest markets in Texas, supporting over 100 local farmers, ranchers, and food artisans all from within 180 miles of Houston. The market draws 3,000 customers every Saturday morning and includes many original vendors like Animal Farm, Atkinson Farms, and Wood Duck Farm.
The Urban Harvest’s Farmers Market Program supports real, fresh food and the hardworking people who grow it. The market is more than just a place to shop, it’s a gathering place where friends and families meet up each at Urban Harvest, kids grow up knowing where their food comes from, and new friendships are forged.
What is your mission? The mission of Urban Harvest is to be a catalyst in transforming food accessibility in Greater Houston. Urban Harvest aims to achieve this by fostering strong partnerships with local farmers and gardeners, operating vibrant Farmers Markets, initiating mobile markets, and providing comprehensive garden education.
What is your vision? Their vision is not just to improve, but to transform the way communities engage with and access fresh, locally sourced food. Through these efforts, Urban Harvest aspires to set a national example, showcasing how innovative community collaboration can lead to sustainable change in food systems across the country.
How have you impacted the community?
In 2023 -
• Urban Harvest Farmers Market brought together over 100 local farmers, ranchers, gardeners and food artisans to sell their products directly to Houstonians
• Urban Harvest Farmers Market hosted over 45,000 shoppers
• Urban Harvest matched $25,000 in Double Up Food Bucks, allowing those who use SNAP/EBT to get $1 in fresh fruits and veggies for each $1 spent, up to $40 daily
• Approximately 45% of Urban Harvest vendors identified as social minorities and Urban Harvest continue to strive to grow the Farmers Market diversity. In addition, 50% of shoppers identify as a BIPOC.
Tell us about your big event. Urban Harvest invites Houstonians to break bread during their 30th Anniversary Sunday Supper hosted at St. John’s School on Sunday, November 3rd, 2024. The evening will be a celebration of local food, culinary excellence and the communities Urban Harvest serves. Thirteen of Houston’s most esteemed chefs will lend their unique talents during a multi-course, family-style meal created in partnership with local ranchers and farmers. Proceeds from this unforgettable farm-to-table experience will benefit the programs of Urban Harvest: Farmers Markets, Community Gardens, Youth Education, Food Access, and Gardening Classes.
What are you most proud of? Every year the small but mighty organization serves over 45,000 farmers market patrons and over 100 small food business; nearly 5,000 students and teachers in socially vulnerable Areas; 3,823 community gardeners preserving over 34 acres of greenspace; over 2,000 Mobile Market customers, 78% of which are in underserved neighborhoods; and educates over 900 individuals who participate in year-round organic gardening classes.