AS THE 90TH Houston Livestock Show and Rodeo gets underway, shoppers are searching for the perfect western-wear for the event — and for everyday life!

Colorado-based luxury Western shop Kemo Sabe just popped up for a week-long run in Rice Village, open through March 6 at 2414 University Blvd., Suite 100, next to CB2. Here, find cowboy boots, handmade custom hats and jewelry, and the first-ever Kemo Sabe denim line, featuring jackets designed in collaboration with Texas-based lifestyle brand Double D Ranch.

“We are excited to partner with Rice Village during this rodeo event and in bringing our premier product offerings to Houston during the Houston Livestock Show and Rodeo,” said Kemo Sabe’s Wendy Kunkle in a statement. “This event and the iconic Rice Village is the perfect fit for our company, which prides itself on creating a memorable experience for our customers.”

Founded in Snowmass, Colo., in the early ’90s, Kemo Sabe has a presence in Aspen, Vail and Las Vegas. The Kemo Sabe Hat Ranch, located in Gainesville, Texas, features master craftsmen who carefully craft the hats, from blocking to distressing and hat band making.

Rice Village will host a Rodeo Roundup on Friday, Mar. 4, from 5-8PM. A number of tenants will participate in the family-friendly event, including Chloe Dao, Christina Greene, Duck Camp, Face Haus, Kemo Sabe, King Ranch, MYX Blend Bar, tasc Performance, Tecovas, Prego, SkinSpirit and Sprinkles.

Expect a live band, mechanical bull and petting zoo. The event will take place at the corner of Morningside Drive and University Boulevard. Complimentary two-hour parking is available in the main parking garage, with entrances on Morningside Drive and Kelvin Drive.