‘Vogue’ Tips Its Hat to Rodeo Fashion, Lassos Houston’s Hautest Looks

THE 2024 RODEO season has come to an end. Usually known for world-class concerts, BBQ and the can’t miss wine garden, the rodeo can now add high-fashion to its list of credentials — thanks to an article and very popular social media posts from the bible of fashion, Vogue.

The article by Houstonian Amber Elliott, with photos by NNoema Ajiwe, opens backstage at Bun B’s epic takeover concert, where Bun talks about the rise in popularity of westernwear. He credits Pharrell Williams at Louis Vuitton, Beyonce’s highly anticipated Mrs. Carter album, and “the horse-girlification of Bella Hadid.”

Across an expansive pictorial, rodeo-goers of all ages and genders are highlighted for their unique take on westernwear. Vogue makes a note that disco-cowgirl is still very much a trend. Thanks, Beyonce!

The diverse group includes Victor Martin by a churro stand on the fairgrounds in sequin leopard pants and jacket with even louder accessories; Ashley Butler in a Prada bolo; and Brandon Citizen in a vintage jacket passed down from his late father. Looks like RodeoHouston is officially Anna Wintour approved!