Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

Daniel Ortiz
Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

CHIC RIDESHARE SERVICE Alto has rolled out new designs in honor of Breast Cancer Awareness Month.


A handful of the company-managed luxury SUVs will be wrapped with the Susan G. Komen logo and, of course, a pink ribbon; drivers will also wear pink ribbons on their uniforms, and 20 percent of revenue from the rides in these cars will be donated to the foundation.

Passengers who don't get a chance to travel in the pink-tinged vehicles — which, by the way, will give riders the option to select pink ambient lighting inside — can still make a difference: All Alto vehicles will showcase a QR code through which people can make a donation directly to Susan G. Komen. Additionally, anyone can use the code SGKALTO throughout the month of October to score $5 off a ride — and the company will donate an additional $5 to Susan G. Komen.

Founded in 2018, Alto says it hires vetted and professional drivers and has a rigorous cleaning and disinfecting policy (hello, HEPA air filters!). It's gained serious traction over the last 18 months as Houstonians seek safe rideshare options, and continues to expand throughout the country.

People + Places
Fall Philanthropy Report: Children’s Assessment Center Touts ‘Healing’ for Child Abuse Victims

What is your mission? The Children’s Assessment Center (The CAC) provides healing services to over 6,300 child sexual abuse victims and their families each year. We offer forensic interviewing, family advocacy, mental health services, medical care, and court services at no cost. We facilitate community outreach and prevention training to raise awareness about child abuse in our community and how to keep children safe. Last year, we provided prevention training to over 35,000 community members, including 23,500 children in schools.

Keep Reading Show less

Michelle and Jonathan Zadok (photo by Jacob Power)

WITH A COWBOY theme and terrific country band — think big hats and big hearts, said organizers — the Crime Stoppers gala was a huge hit and moving evening.

Keep Reading Show less

Breanna Blankenship, Nicholas Stuart, Zsavon Butler, Outspoken Bean

SUPPORTERS OF THE Houston Arts Alliance pulled inspiration from global art, fashion and culture for a spectacular gala at the Hobby Center. “The World’s Stage” gala, chaired by Zsavon Butler and Nicholas Stuart, raised $325,000 to benefit the Houston Arts Alliance’s public-art and artist resiliency initiatives.

Keep Reading Show less
Parties