giving back

Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

Daniel Ortiz
Think (and Ride) Pink! Rad Rideshare Service Honors Breast Cancer Awareness Month

CHIC RIDESHARE SERVICE Alto has rolled out new designs in honor of Breast Cancer Awareness Month.

A handful of the company-managed luxury SUVs will be wrapped with the Susan G. Komen logo and, of course, a pink ribbon; drivers will also wear pink ribbons on their uniforms, and 20 percent of revenue from the rides in these cars will be donated to the foundation.

Passengers who don't get a chance to travel in the pink-tinged vehicles — which, by the way, will give riders the option to select pink ambient lighting inside — can still make a difference: All Alto vehicles will showcase a QR code through which people can make a donation directly to Susan G. Komen. Additionally, anyone can use the code SGKALTO throughout the month of October to score $5 off a ride — and the company will donate an additional $5 to Susan G. Komen.

Founded in 2018, Alto says it hires vetted and professional drivers and has a rigorous cleaning and disinfecting policy (hello, HEPA air filters!). It's gained serious traction over the last 18 months as Houstonians seek safe rideshare options, and continues to expand throughout the country.

From Your Site Articles
Related Articles Around the Web
People + Places
promoted

Fried Chicken, Fancy Bubbles, and a Side of Glamour: Sundays at The Marigold Club Just Got Fun

Fried Chicken, Fancy Bubbles, and a Side of Glamour: Sundays at The Marigold Club Just Got Fun

Chef-owner Austin Waiter of The Marigold Club, now serving fried chicken and Champagne on Sunday nights.


IF YOUR SUNDAY nights could use a little sparkle—and a lot of fried chicken—The Marigold Club has just the thing. Starting May 25 at 5pm, the Montrose hotspot known for its playful mix of Southern charm and London polish is rolling out a new weekly tradition: Fried Chicken & Champagne Sundays.

This isn’t your average comfort food situation. We're talking a shareable fried chicken dinner for two, made with farm-raised birds from Deeply Rooted Ranch, and served alongside buttery whipped potatoes, minted peas, aged cheddar scones, and some over-the-top sauces — including a foie gras sauce supreme that’s as extra as it sounds.

Keep ReadingShow less
Food
parties

Crawfish, Country Stars and a Cause: CrawFest 2025 Delivers

Heather Almond and Zinat Ahmed

NEARLY 1,700 GUESTS headed to Cotton Ranch in Katy for Cotton Holdings’ 13th annual CrawFest— a Texas-sized evening of food and music. The event raised a record-breaking $768,000 for the Cotton Foundation, which supports families facing disaster, illness and hardship.

Keep ReadingShow less
Parties
parties

Billy Bob Thornton Helps Raise $1.3mil for Bryan Museum

Dave Rossman

John Bryan, Mary Jon Bryan, Billy Bob Thornton, J.P. Bryan

MORE THAN 500 guests gathered in Galveston for the Bryan Museum Gala, an evening that celebrated both the 10th anniversary of the museum and some of the most influential names in Texas oil and gas. Titled the Wildcatters Gala, the event honored Ernie H. Cockrell, Mary Ralph Lowe, Trevor Rees-Jones and the families of Eddy C. Scurlock and R.E. “Bob” Smith — all recognized for their legacy of leadership and philanthropy in the industry.

Keep ReadingShow less
Parties