New Porsche Dealership's Grand-Opening Bash Shifts the Social Season into High Gear

Daniel Ortiz
New Porsche Dealership's Grand-Opening Bash Shifts the Social Season into High Gear

Cindy Baxter, Carmen Garcia, Vanessa Rodriguez

AUGUST IS HERE, and while the social season is still a ways away, some revelers kicked things into gear early at the grand opening of Porsche River Oaks.


Located on Greenbriar at 59, the two-story, 40,000-square-foot dealership — one of the country's largest — opened its doors for hundreds of Houstonians who were greeted with flutes of Veuve Clicquot topped with sugar cubes touting the Porsche logo. Many raised a glass for the 360 photo booth and posed for photos in front of the glittering step-and-repeat before heading into the main event.

On the first floor, partygoers encountered entertainment in the form of musicians, motion-tracking and interactive art installations, and a cocktail-chemistry station serving drinks in glasses that looked like tailpipes. There was also a pop-up nightclub carved out of the dealership's shop, boasting more bars and motion-activated elements — and bumping music, obviously. Country singer Clint Black also performed a surprise set.

Upstairs, the music, courtesy of a "rockestra" trio, lent a different feel. Bites included truffle-topped pastas, fresh salads and more from Monarch Hospitality. And Porsche's Fitting Lounge, where car-buyers customize their rides down to the shift knobs, was on this night a makeshift watch boutique showcasing Porsche timepieces. Throughout the space, vintage and collectible vehicles were parked, as were sculptures by Johans Lamic, who uses the iconic 930 turbo spoiler in his art.

The event, executed by Deborah Elias and her team, concluded with the distribution of pina-colada popsicles — a perfect way to keep guests cool on this August night. Spotted in the crowd: Roger Clemens, Brian Ching, newscasters Jennifer Reyna and Miya Shay, and Porsche execs Kjell Gruner and Jeff Dyke.

Jose Muñoz, Rambo Fiorotto, Ricardo Fojas, Jason Sarmiento, Jules Sarmiento

Jodi and Jeff Dyke with Clint Black and Roger Clemens

Anna and John Reger

Christine Tennant and Cesar Lopez

Deborah Elias

Art by Johans Lamic

Tamara Washington, Cheri Green

Susan Frania

Ramzi and Alex Reda

Lisa Gochman, Dominque McGhee

Maria Bassa, Beth Muecke

Clint Black performing

Parties
Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny

Murry & Karen Penner, Owners, M PENNER

How did you get where you are today? We’ve stayed true to the vision of the store’s founder, Morris Penner, who relentlessly sought out unique product, with exceptional quality being a key element. Morris always used to say, “The fastest way to lose a customer is to bore him” and we agree. A percentage of every season’s budget is allocated to something new and unique. While product is key, it’s not enough. Having an excellent staff and discipline in business practices is also critical.

Keep Reading Show less

Valentino, Debbie and Rudy Festari

A STYLISH CROWD of more than 350 gathered at a River Oaks Country Club luncheon to celebrate Italian culture in Houston and take in a bright fall fashion show from Saks Fifth avenue.

Keep Reading Show less
Fashion+Home

Lady Stephanie Kimbrell, Cory McGee, and Butler Studio artists, Ani Kushyan, Alissa Goretsky and Elizabeth Hanje (photo by Michelle Watson)

ALL OF THE top performing arts organizations in Houston have now officially opened their 2024-2015 seasons, now that Houston Grand Opera has bowed with a stirring performance of Verdi’s Il trovatore at The Wortham followed by a lavish al fresco dinner in a tent on the plaza out front.The Houston Ballet and the Houston Symphony held their own grand opening night festivities earlier in the fall.

Keep Reading Show less
Art+Culture