Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential
Sofia van der Dys
Oct. 8, 2024
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music
Get to Know Bianca:
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.
Her ability to connect influencers, businesses, and nonprofits has set her apart, promoting prominent personalities while supporting meaningful causes.
How did you get to where you are today?
Bianca’s journey to success is marked by passion, persistence, and strategic storytelling. She founded The Bucaram PR Group, focusing on lifestyle clients, celebrities, and community leaders. Her firm has grown by blending traditional media outreach with relationship building, event management, artist development and more achieving significant results for her clients across various industries, including entertainment, fashion, sports, and music.
Who do you credit?
Bianca credits her success to her strong network of mentors, her family, and the community she serves. She acknowledges the support of her clients and the invaluable partnerships she has built over the years. Bianca is also deeply inspired by her commitment to giving back to her community, which continues to fuel her work in public relations and philanthropy.
What lessons have you learned that might enlighten and inspire others?
Bianca emphasizes the importance of showing up with kindness, resilience, and authenticity in everything you do. She has learned that building strong relationships and maintaining a positive attitude can open doors to opportunities that might otherwise remain closed. Bianca’s work ethic and dedication to her clients underscore her belief in the power of consistency, strategic planning, and adaptability in the ever-changing PR landscape.
What’s new in your life or work that you’re excited about?
Bianca is excited about her ongoing philanthropic work, including her involvement with the Global Empowerment Mission, where she has helped raise millions for disaster relief efforts. She is also thrilled about expanding her PR firm’s reach, after starting BXM music -- working with a diverse range of clients, and continuing to make an impact both locally in Houston and globally. Her efforts in supporting organizations like Maestro Cares, Marc Anthony’s nonprofit and creating successful campaigns reflect her passion for creating real change through her work.
She has been recognized as one of Houston Business Journal’s 40 Under 40, named among the 100 Coolest People in the City by Houston CityBook, and received awards including the Woman of the Year in Advertising & Public Relations by the Ecuadorian American Chamber of Commerce. Her dynamic leadership continues to influence the industry while supporting charitable causes close to her heart.
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Fall Philanthropy Report: Easter Seals of Greater Houston ‘Impacts Where People Need Us the Most’
Oct. 8, 2024
What year was your organization launched? Founded in Houston in 1947, as the Cerebral Palsy Treatment Center, the organization provided services to individuals with disabilities living in Houston and Harris County. In 1989, the organization changed its name and greatly expanded its services to meet the needs of its clientele. Today as Easter Seals Greater Houston, the organization provides multiple outstanding service programs to children, adults, veterans, and service members with all types of disabilities and their families in Harris and sixteen surrounding counties.
What is your mission? Easter Seals Greater Houston is the only organization in the greater Houston area providing comprehensive services to individuals with all types of disabilities, veterans and their families. We impact where people need us the most – school, work, home, and in the community. Enhancing education, advancing health, expanding employment, and elevating the community.
Why did you launch the organization? Easter Seals was originally launched as the school district location for children with disabilities before the ADA was passed in the 70’s. Once ADA legislation was passed, the agency evolved into life changing services and programs serving babies, children and adults with all types of disabilities and their families, regardless of their ability to pay.
What are you most proud of? Easter Seals’ services focus on improving the physical, educational, cognitive, mental and financial health of our clients so they can live as fully participating members of our community. Even though we are very efficient, with over $.91 of every dollar used for direct client assistance, we have still been able to consistently expand services to fill gaps in services for an underserved population.
How have you impacted the community? Each year, we serve close to 15,000 families in Harris and surrounding counties, most living below poverty simply due to medical bills and caregiving issues; our programs not only address our direct client’s need for therapy, school, camps and more; but those of the family through respite, financial education, mental health services and emergency assistance.
Tell us about your big event. Easter Seals is excited to announce our 14th annual “Walk With Me Houston” Family fun walk on April 12, 2025, at the Houston Zoo presented by Prosperity Bank and attended by over 4,000 donors, sponsors, volunteers and clients. Following the walk, is an after-party with children’s activities, music, food, drinks and more. WalkWithMeHouston.org
How many employees and volunteers work with your organization? 250 and more than 200.
How much have you raised since you launched? In the past 20 years, Easter Seals has grown an average of 7% a year-in spite of economic downturns, government funding cuts and the fact that less than 3% of all charitable giving goes to organizations serving people with disabilities. That growth came through a combination of community support-from government funding, the United Way, individual donors, foundations and corporations so that our babies, children and adults receive the services they desperately need without worrying about the cost or their lack of insurance.
What are your major challenges? In spite of medical advancements and the power of technology to improve the lives of veterans and people with disabilities, the need for our services continues to grow-and with that the challenge of raising the funds necessary to support those expanded services grows.
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Leadership in Action: John Kuykendall Traded Newcaster Dream for Success in Luxury Retail
Oct. 8, 2024
John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove
How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.
What lessons have you learned that might enlighten and inspire others? The best advice I ever received was “Hire happy people”. There is a wealth of knowledge to be absorbed in any specialty field. Most companies have various trainings and on boarding practices to ensure all that knowledge gets shared. But even the best trainers cannot impart the fundamentals of being happy, in your workplace or personal life.
I believe happiness comes from within and is an active practice. I became a widower in my 40’s and at the time, my son was still in high school. Navigating the devastating effects of cancer from diagnosis to hospice takes a toll. But self-pity, doubt, and negativity could not creep into our lives. There had been so much hardship, it was my responsibility to ensure he saw optimism, and enthusiasm for the life we have now. I could not dwell on the loss but chose to move forward with gratitude. I now try to carry that attitude in everything I do.
The pandemic was a prime example of why hiring happy people matters. With everyone spending significantly more time in their homes, we saw a huge surge of kitchen remodels and demand, while keeping our USA manufacturing moving forward became a challenge. The work and dedication from everyone in this organization, down to my very own team, are what got us through, and we are now stronger than ever. That hard, dedicated work had its origins in happy people coming together, and I am so proud of the efforts made by everyone to keep us moving forward.
What’s new or upcoming for Sub-Zero, Wolf, and Cove? In recent years, our engineering teams have put significant innovation into the aesthetics of our appliances. From a complete revamp on the features of Sub-Zero Classic Series Refrigeration last year, to the introduction of Wolf’s Accent Door Collection this year, featuring white and black ranges to accompany an assortment of knob and bezel options that help personalize your cooking appliances to your design style. Both lines look incredible, and we are thrilled to see where this will lead us in the future. We have all of these new appliances on display, so we welcome folks to make an appointment and see them in person.
What do you like most about what you do? I strongly value working for a company whose values align with their product. Sub-Zero, Wolf, and Cove appliances are built to last 20+ years of daily use and the performance is incredible. Whether a customer is looking for our iconic red knobs, or the equipment to make their culinary dreams a reality, we help find the best configurations for their space and are confident in the appliances we put in their home.
What drives you? My mom instilled a great work ethic in my siblings and me. Working alongside my team to surpass expectations keeps me motivated. The Sub-Zero, Wolf, and Cove showroom has a hard-earned reputation in the market for elevated experiences from client demonstration dinners to happy hour for our dealer partners, and events for the designer community.
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