Thrive + Inspire: ‘Empowerment of Employees’ Crucial at O’Brien’s Orion EMS

Thrive + Inspire: ‘Empowerment of Employees’ Crucial at O’Brien’s Orion EMS

Gerard O'Brien

AN INTERVIEW WITH Gerard O'Brien, President/CEO & Founder of Orion EMS

What were your biggest challenges of 2020? As an EMS company, we take seriously our duty to the community to provide safe, reliable medical service and transports. The coronavirus pandemic reinforced the call to selfless service present in our staff. Also, I understand my obligation to my people to ensure that they are safe in their health and secure in their jobs. To that end, I directed several strategic business decisions that preserved our ability to serve Houston not only during this pandemic but also into the future.


How did you adjust to overcome obstacles? While other industries shut down, ours experienced tremendous demand; however, we faced significant challenges in supply chain disruption and staffing. It took the adaptability of our management and staff to maintain continuity of service. Working with city and state public officials and local medical experts, we constantly analyzed the available data in order to predict the trends of the medical needs of Houston.

What is your secret to staying hopeful in tough times? What keeps me centered each day is my sincere belief in the mission of ORION, a key element of which is my empowerment of employees to create a distinct atmosphere within their department that fosters a self-sustaining culture of achievement and success. There is nothing about the current world environment to prevent us from upholding our 13-year tradition of excellence.

What were some of the key lessons learned last year? I continue to be amazed at the resiliency of this community and its ability to persevere. The seven million people of this city are, ultimately, united by that strongest of bonds — basic human compassion for each other. I witnessed the unyielding strength of my staff in upholding ORION's principles of safe medical transport and elite customer service. We were there to remind each other: The rain always stops; the darkness always fades; the sun always rises.

What new projects have you most excited in 2021? This year, I am serving as the President of the Texas Ambulance Association, and the 2021 legislative session in Austin promises to be one of the most important for EMS in recent memory. We are happy to have many advocates who recognize the need for a strong and united EMS industry to serve the people of Texas. Personally, I am very excited about several opportunities for ORION to augment our market share and diversify our services for the region. Soon, we will debut our Concierge Service, allowing patients to choose their destination facility. Throughout 2021, I, and ORION, stand strong and ready to do all that we can for the people of Houston.

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How did you get to where you are today? The present moment is a combined history of my family, my time as an athlete, my passion for learning, and my desire to see the world be better. I grew up as a successful springboard and platform diver, however, an injury caused me to seek alternative treatments to heal my body. In that process, I discovered the power of yoga, exercise, meditation, mindset, and nutrition. This holistic approach eventually led me to open a Pilates and cycling studio called DEFINE body & mind. I opened studios around the nation, and after selling most of my business between 2017-2019, I was ready to explore how I could make an even greater impact on the wellbeing of our community. In 2023, I started actively working on a brand new multi-family/apartment concept called, Define Living. The idea focused on offering health and wellness services within a beautiful apartment setting to increase the wellbeing of our residents. Having a strong sense of community is the number one factor in living a happy life, so why not build a community where daily fitness, cooking classes, and social connection are the norm? We opened Define Living in March of 2024, and we couldn’t be happier with how things are being received. We are already looking at building more concepts like this in the Houston area and beyond.

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