Team Behind Hits Hamsa and Doris Met Brings New Flavor to Montrose

Team Behind Hits Hamsa and Doris Met Brings New Flavor to Montrose

Októ will have a lively bar like the one at Doris Metropolitan, pictured here. (photo by Kirsten Gilliam)

AFTER YEARS OF operating solid, Israeli-influenced concepts — Doris Metropolitan on Shepherd, and Badolina and Hamsa in Rice Village — Sof Hospitality is set to debut its latest concept in Montrose Collective this summer. Surprise, this time it’s Mediterranean cuisine!


Októ will take over the former restaurant space, The Chelsea, and the new concept will feature elevated, Greek-inspired cuisine with a lively bar ambiance; the latter is something unique to all Sof Hospitality’s concepts.

“This is something, of course, we are really excited about,” said co-owner Itai Ben Eli. “As a restaurant group, we have extensive experience traveling around the world. Right now, we’re working on conceptualizing the menu and narrowing it down to our must-haves based on the rich, Mediterranean culture.”

Guests can expect the menu to reflect influences from across the Mediterranean and the Levant. The bar program will be equally as important featuring eclectic spirits that can only be found at Októ.

Itai Ben Eli and Itamar Levy were nominated as “outstanding restaurateurs” by the James Beard Foundation earlier this year. They are proud to call Houston home, and attribute much of their success to their loyal clientele and their hard-working staff. With great success in their fine-dining concept, Doris Metropolitan, and Hamsa, they will certainly be bringing their dynamic energy to Októ.

Yotam Dolev (photo by Kirsten Gilliam)

Hai Avnaim (photo by Shane Dante)

“There's a growing demand for more personal, intimate and exceptionally executed dining experiences,” Ben Eli notes. “Októ is more than a restaurant; it's a culinary destination where quality meets intimacy, and every detail is carefully considered to provide a memorable dining experience in the heart of Houston.”

Collaborating on the menu are Sof chefs Yotam Dolev and Hai Avnaim — both highly skilled and global travelers who view Októ as a creative outlet for the culinary craft. The menu will be innovative and nutritious, featuring approximately a dozen dishes. Offerings will change seasonally and draw inspiration from the culinary traditions of Greece, Italy and Spain. Like other Sof Hospitality concepts, the menu is designed for sharing, fostering a communal dining experience. The bar menu includes both classic and new craft cocktails and a producer-driven, curated wine list.

Lindsay Madrigal of LM Designs designed the 4,200-square-foot space. With a scenic bar, a stunning setting, and a lively atmosphere, the vision is the kind of restaurant you might stumble upon in Mykonos or Barcelona.

A pivotal aspect of the aesthetic composition lies in the incorporation of an expansive kitchen with large windows all seamlessly integrated with a sizable bar. Anticipate dim lighting with moody colorways throughout the space and sliding glass doors that open to an expansive patio.

Operating exclusively for dinner, Októ is designed to be approachable and open later than the typical hours in the area. The group aims to attract not just dinner guests, but also after dinner night owls like industry workers.

Food
Consistent Focus on the Patient Is What Sets Montrose Med Spa Apart

Owner Maricela Olivo and Montrose Med Spa

WHAT MAKES MONTROSE Med Spa stand apart from the competition? We set ourselves apart from the competition by being consistently focused on one thing: the patient. With that focus, we will succeed in a successful and healthy experience and loyalty to Montrose Med Spa. Staying true to our message of intentional wellness is a point of difference where I see other spas being unclear and distracted in their direction. By listening to our patients, we ensure we meet and exceed their expectations. We continually stay on top of the market by offering the best innovative body sculpting and skin treatments that invigorate and energize and are specifically designed to restore balance and strength and renew youth to the body. We also utilize a number of marketing programs to stay on the minds of our guests, including radio, TV, direct mail, email blasts, and unique invitations for exclusive treatments. One element that helps to establish the bar and sets us apart from our competition is our emphasis on providing a complete medical gym experience—from the varied treatments with Emsculpt Neo to a personalized health and wellness and skin evaluation for each individual by our certified staff. We also provide a noninvasive, pain-free, and needle-free facelift through EMFace in addition to offering monthly beauty memberships that create a commitment to the overall wellbeing of the patient.

Keep Reading Show less

Boozy slushees and the double smashburger, exclusive to Loro's new Kirby location

JUST IN TIME for patio season, a brother location to Houston’s original Loro Heights from Hai Hospitality and Franklin BBQ will bow Sept. 28. Loro is an approachable concept in the Hai Hospitality family that is also home to the award-winning restaurants Uchi, Uchiko, Uchibā and Oheya.

Keep Reading Show less
Food

Kat Pressly and Reagan Bregman

FORMER ASTROS PITCHER and current coach Joe Smith, along with his sportscaster wife Allie LaForce, hosted a gala at Minute Maid Park's Union Station in an effort to raise funds and awareness of Huntington’s Disease, which took the life of Smith’s mother in 2020.

Keep Reading Show less
People + Places