Nike Steps Into CityCentre with High-Tech New Storefront

Nike Steps Into CityCentre with High-Tech New Storefront

NIKE HAS EXPANDED its retail footprint with the recent opening of Nike by CityCentre. Expect to shop popular footwear styles such as Air Force 1s, Air Max 90s, retro Jordan kicks and Jordan apparel for both men and women. Nike says Houston is one of its top markets in the United States with a high demand for Jordan products in particular.


The 5,300-square-foot, digitally enabled store features products specially tailored to the Houston community through consumer insights. Female shoppers will appreciate the selection of performance bras and leggings, plus complimentary personal-shopping services. And everyone can connect directly with employees (called “store athletes”) using Swoosh Text, a messaging service that allows for a review of available inventory and personalized product recommendations.

Using the Nike App, customers can purchase online and pick up in-store or via curbside pickup, and can also return digital orders to the physical store. Separately, shoppers can take advantage of the SNKRS PASS on the Nike SNKRS App, which uses GPS location to determine if a nearby Nike storefront has their preferred style available in their size.

Reflecting Nike’s commitment to hiring locals, more than 50 percent of the store athletes are made up of Houston-proper residents with the remainder of the team hailing from neighboring westside communities, a press release states.

Related Articles Around the Web
Style
Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music

Get to Know Bianca:

Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.

Keep Reading Show less

The lobby of White Elephant Palm Beach

COVERED IN VERDANT vines and flanked by tall palm trees, the entrance to the White Elephant Palm Beach feels like passing into a stately home, rather than one of the island’s newest resorts. The building is 101 years old, and while the original footprint and façade remain, the interior has a decidedly updated, ultra-luxe beach vibe.

Keep Reading Show less

Photographer Jhane Hoang with two covers she photographed

ONE OF Houston CityBook’s most beloved photographers was recently diagnosed with stage four cervical cancer. Jhane Hoang has been behind the camera for some of the magazine’s most ambitious shoots — including an overnight shoot at the then-new Weiss Energy Hall at the Houston Museum of Natural Science, and a cold rainy shoot at the Houston Zoo where the crew used a concessions stand as a staging area for hair and makeup.

Keep Reading Show less
Art + Entertainment