Popular Houston Meal-Prep Service Resurfaces Years After Bankruptcy and Sudden Disappearance

Popular Houston Meal-Prep Service Resurfaces Years After Bankruptcy and Sudden Disappearance

MORE THAN FIFTEEN years ago, Houstonian Mario Mendias founded a healthy prepared-meals service called My Fit Foods, which soon became a household name among busy young professionals and fitness gurus on-the-go.


But in 2017, led by then-new CEO David Goronkin — who took over the company for a brief stint following some legal trouble on Mendias’ end — it abruptly shut down its 50 locations across five states. The sudden bankruptcy and closure left few options for affordable premade and nutritious meals — and left Mendias dismayed.

Fast forward to 2019, and Mendias purchased the name trademark from the bankruptcy courts and began working on relaunching his brand, an effort that culminates in the opening of six new brick-and-mortar locations across the country — including one in Houston, where it all started. You may have spotted it driving into town on 59.

“I am dedicated to making sure My Fit Foods runs as well as she can for all of us,” he said in a statement. “Failure is never final. When you have a hard time in life, your fate is in your hands. Take ownership, learn, grow and get on with it.”

Meals and snacks of the gluten-free, low-carb and low-GI variety are available for pickup, delivery or shipping; the vacuum-sealed meals last 14 days in the fridge. Those buying in bulk might be interested in a subscription-based service that earns 20 percent off on all purchases. Additionally, the My Fit Life program offers consultations with registered dietitians and nutritionists.

Mendias says he plans on expanding the brand to “every major city by 2025,” and will also grow his charitable initiative: For every four meals purchased, one is donated to a shelter or nonprofit that provides resources for the underserved.

Food
Fall Philanthropy Report: March of Dimes’ ‘Signature Chefs’ Event Coming in November

What year was your organization launched? 1938

What is your mission? March of Dimes was founded in 1938 by President Franklin D. Roosevelt as the National Foundation for Infantile Paralysis, to combat polio. The name “March of Dimes” was suggested by entertainer Eddie Cantor as a way to encourage people to donate even a small amount, like a dime, to help fight polio.

Keep Reading Show less

Casey Axelrod, Stacey White, Christy Robinson, Laura Lewis and Mia Oliva

PETE BELL'S COTTON Holdings company, known for never doing anything halfway when it comes to parties, celebrated the return of the of the A&M-UT football game after a 13-year hiatus with the most lavish tailgating more gridiron fans have ever seen.

Keep Reading Show less
Style+Culture

David Cordua

FOODIES WITH BIG hearts were in heaven at the annual Signature Chefs restaurants expo and fundraising dinner benefitting the March of Dimes. Held at The Revaire and chaired by Kristen J. Cannon and Mignon Gill, the event took in some $425,000 in support of healthier mothers and children.

Keep Reading Show less