Adrian Duenas, Marcelo Saenz
“Flexform is the pinnacle of luxury Italian design and always has a very personal touch. No huge parties are needed when you’ve got something so beautiful in front of you,” said Adrian Duenas, co-owner of BeDesign, along with partner Marcelo Saenz. “You’ve got to really experience Flexform to understand the gorgeous materials, the comfort and design, and that’s why BeDesign is creating three intimate events. Flexform is to be lived and enjoyed through all of the senses.”
The New Flexform flagship showroom encompasses 2,500 square feet on the first floor of BeDesign with display vignettes of indoor and outdoor furniture, the store said.
The beautiful shop has been in the process of an epic expansion for some time now. In the end, the expansive new BeDesign will encompass flagship stores for five different Euro furniture lines.
Spotted in the crowd at the various events were such luminaries as Beth Wolff, Carrie Brandsberg-Dahl, Camila Castaneda of Cosentino and Chris Evans of Rottet Studio.
Adrian Duenas, Camila Castaneda, Marcelo Saenz, Micheline Newall
Gianina Altuve, Silvia Salle
Milka Waterland, Maria del Bufalo, Micheline Newall, Carrie Brandsberg-Dahl
Tristan Broussard, Beth Wolff, Adrian Duenas
Anne Breaux, Antonella Cremonesi, Selena Mackay, LeTricia Wilbanks, London Lemay
Ryan Powell, Victor Mora, Daniel Crocker, Gabriela Fajardo, Mauricio Garcia
Yishio Kuo, Katie Blue, Vincent Flickenger, Chris Evans
April Salazar
Jorge and April Salazar
Taking place on Valentine's Day weekend, naturally, the event was themed "Every Beat, Everywhere," and included fun plays on the word "beat" like hip-hop violinist Demola, who accompanied cocktail hour. After a gourmet dinner — Chilean sea bass, herb-roasted tenderloin — guests took to the dance floor and boogied to the beats of Manhattan Band. Throughout the night, emcee Khambrell Marshall introduced speakers such as Olivier Le Peuch and Doug Lawson, as well as an emotional video testimony featuring an 11-year-old heart disease survivor.
An exciting live auction touting items such as a Hawaiian vacation and a getaway to Puerto Vallarta helped the total till top $1.2 million. Can't beat that!
Demola the Violinist
Casey Brand
Pam and Jim Wells
Debbie and Jack Moore
Khambrel Marshall and Sabirah Rayford
Daniel Penny and Yuliya Veretennikova
Doug Lawson and Carla Guzman
Jeff and Bonnie Houston
Anne Neeson and Jim Postl
Manhattan Band
Kim Williams and Chuck Pyle
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