THE 2023 HOUSTON Livestock Show and Rodeo is almost here, and local-fave jewelry designer Kendra Scott is launching her latest capsule collection with rodeo-goers in mind.

The Yellow Rose by Kendra Scott line is available exclusively online and at rodeos state-wide, including the ones in Austin, Fort Worth, Houston and San Antonio. "Inspired by the time spent on our family ranch, this collection honors the state I call home and puts the modern cowgirl front and center — right where she belongs," said the Austin-based designer in a statement.

Incorporating traditional Southwest designs, textures and materials — howdy, turquoise! — the Yellow Rose pieces also seamlessly blend the bright, colorful style and versatility that the brand is known for. For example, two of the brand’s best-selling stones are combined in the Bronze Veined Turquoise Magnesite Red Oyster ring, reminiscent of a Southwestern sunset.

The 56-piece collection includes the all-new Beau suite — featuring a hand-sketched and sculpted silhouette of Scott’s horse, Beau — and heritage Kendra Scott pieces in new vintage gold and silver metals, plus a curated collection of artisan jewelry available exclusively in-person at the Houston Rodeo. Prices range from $60 to $298, with Rodeo-exclusive jewelry ranging from $98 to $5500.

And, in true Kendra Scott fashion, the brand is bringing the customer experience to life with a play on Kendra Scott’s iconic Color Bar: hat customization! Rodeo attendees can personalize GIGI PIP hats with a broad offering of hat bands, pins, feathers and one-of-a-kind adornments. Hats start at $112, with customization accessories ranging from $2 to $48.