Whiskey, Custom Cowgirl Boots and Diamonds: These Fundraising Ladies Are in a League of Their Own

WHAT'S THE SECRET to running a successful business? It is so important to stay present every day. With the fast-paced patterns of today’s society and ever-evolving technologies, I stress to our agents how important it is to continue to learn. If one reaches a point at which the ego takes over or burnout sets in and progress takes a back seat, things will get stuck. Regardless of what field you are in, I believe in starting with the basics to set and strengthen your foundation. I treat everyone we work with from our contractors, clients, to our inspectors with respect, patience and care.

WHAT IS THE secret to a successful real estate business? Clear communication, reconciling requirements with desires, and preemptively managing expectations are paramount to a win-win deal. There is an art to predicting clients’ wants before they do; deep listening is a key ingredient. Behind-the-scenes efforts often mitigate client anxiety levels more than outward actions — avoid an urge to wear the hustle like a badge. It’s okay to work harder than it appears you do. They don’t have to see you sweat. Keep egos in check and empathy levels high. Make room for openness. Do business with friends and protect their money. The deck is stacked in our client’s favor when objectives are clear and goals are stated. A compromise is not a defeat; it is an elegant solution. Always aim for a win-win deal; if that isn’t viable, you must win.