With Expertise in Blondes, Extensions and More, the Janelle Alexis Team Is a Go-To Salon

Al Torres
With Expertise in Blondes, Extensions and More, the Janelle Alexis Team Is a Go-To Salon

YOU CAN'T LIMIT Janelle to one title – Hairdresser. Her career and business has been established and built on a strong foundation. Using her two business degrees + one more in-process, this enables Janelle and the team to deliver not only a customer-focused experience, but a foundationally solid business. There is much more than meets the eye, and in sharing a little bit about Janelle, she was not only an international hair extension educator for over 14 years, but brings extensive expertise to blondes. She rounds this out with her previously launched namesake cosmetic line, which is a perfect complement to her belief that “Beauty is our Business”.


At Janelle Alexis, we not only aspire to make each and every guest to feel and look their very best, we want everyone to feel like part of our amazing crazy family. We laugh, we cry, we dance, but most of all we value each other and every single guest that walks through the door. When visiting us, you are always greeted by our little ESA’s Gizmo and Luna, but we are more than just fun! We bring expertise and specialization with hair extensions, color, balayage, mens cuts, keratin treatments, make-up application and updo’s.

Leadership in Action: CEO Theresa Roemer Credits Mother, Mentors and Mindset for Accomplishments

How did you get to where you are today? My journey to where I am today is built on a foundation of hard work, dedication, and perseverance. Every step along the way, I faced obstacles, but I approached each one with determination and a “never give up” mindset. Instead of being discouraged by challenges, I used them as opportunities to grow and improve. Consistency was key—I committed to showing up and giving my best effort every day. I also learned not to take “no” as a final answer. Instead, I saw it as a chance to push harder, adapt, and find another way forward. It’s this combination of persistence, resilience, and unwavering focus that has brought me to where I am today.

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How did you get to where you are today? The present moment is a combined history of my family, my time as an athlete, my passion for learning, and my desire to see the world be better. I grew up as a successful springboard and platform diver, however, an injury caused me to seek alternative treatments to heal my body. In that process, I discovered the power of yoga, exercise, meditation, mindset, and nutrition. This holistic approach eventually led me to open a Pilates and cycling studio called DEFINE body & mind. I opened studios around the nation, and after selling most of my business between 2017-2019, I was ready to explore how I could make an even greater impact on the wellbeing of our community. In 2023, I started actively working on a brand new multi-family/apartment concept called, Define Living. The idea focused on offering health and wellness services within a beautiful apartment setting to increase the wellbeing of our residents. Having a strong sense of community is the number one factor in living a happy life, so why not build a community where daily fitness, cooking classes, and social connection are the norm? We opened Define Living in March of 2024, and we couldn’t be happier with how things are being received. We are already looking at building more concepts like this in the Houston area and beyond.

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How did you get to where you are today? A few key principles integrated into my life: setting clear goals, maintaining a growth mindset, building strong habits, and surrounding myself with the right people. Goals provided direction, while a growth mindset helped me turn challenges into opportunities for learning. Consistent habits, like disciplined work and effective communication, kept me moving forward. Being surrounded by motivated, supportive individuals has elevated my standards and kept me accountable. They’ve provided advice, encouragement, and sometimes that extra push I needed to stay on track. With these elements, I’ve been able to create a framework that helps me succeed and ensures I continue to grow and evolve.

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