Thrive + Inspire: ‘We Can Overcome Anything,’ Say Brad and Joanna Marks

Thrive + Inspire: ‘We Can Overcome Anything,’ Say Brad and Joanna Marks

AN INTERVIEW WITH Brad & Joanna Marks, owners of IW Marks Jewelers

What were your biggest challenges of 2020? Our biggest challenge was definitely dealing with the economic shutdowns due to the virus.


How did you adjust and overcome obstacles? How did you reset? We are expanding our selling to include online through our website and social media platforms.

What's the secret to rising above obstacles and persevering in tough times? The secret to staying hopeful and forward-thinking is believing in God, yourself, business and employees.

What did you learn about yourself, your business or your community that might inspire others? We can overcome anything with what we have been through this last year.

What's new for 2021 that you're excited about? I am very excited about expanding our business to include online sales.

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Art + Entertainment

How did you get to where you are today? The present moment is a combined history of my family, my time as an athlete, my passion for learning, and my desire to see the world be better. I grew up as a successful springboard and platform diver, however, an injury caused me to seek alternative treatments to heal my body. In that process, I discovered the power of yoga, exercise, meditation, mindset, and nutrition. This holistic approach eventually led me to open a Pilates and cycling studio called DEFINE body & mind. I opened studios around the nation, and after selling most of my business between 2017-2019, I was ready to explore how I could make an even greater impact on the wellbeing of our community. In 2023, I started actively working on a brand new multi-family/apartment concept called, Define Living. The idea focused on offering health and wellness services within a beautiful apartment setting to increase the wellbeing of our residents. Having a strong sense of community is the number one factor in living a happy life, so why not build a community where daily fitness, cooking classes, and social connection are the norm? We opened Define Living in March of 2024, and we couldn’t be happier with how things are being received. We are already looking at building more concepts like this in the Houston area and beyond.

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