New Data Show Houston’s Profile Rising Fast Among Country’s Tech Set, as ATX Dips

New Data Show Houston’s Profile Rising Fast Among Country’s Tech Set, as ATX Dips

The Ion opens this week in Midtown and offers a new kind of urban district to Houston, prioritizing street life, public space, and a mix of uses that embrace technology, community, and sustainability.

HOUSTON — SPACE CITY, energy capital of the country, home of the largest medical center in the world — is ready to take on another, related industry: tech! And a new report by Axios that shows tech workers are migrating to Houston in huge numbers — and away from previous hubs like San Francisco — seems to prove it.


Per data from LinkedIn, Houston was No. 2 in metro migration for tech workers last year. Specifically, mostly younger software and IT pros relocated here at a rate of 10 percent more over the 12 months ending in February 2021 than in the previous 12 months. Only one metro area — Miami/Fort Lauderdale — saw a bigger increase.

These new figures are re-shaping the narrative that Austin — which actually fell 8 percent — would attract incoming companies and people from Silicon Valley to Texas.

Other big winners in the new data include Dallas and Philadelphia, both up more than 8 percent. The metros that seem to be losing their edge in terms of attracting tech talent are Seattle, down 17 percent; New York, down 18 percent; and, yes, California's Bay Area, down a whopping 35 percent.

"Young engineers and recent college graduates see Miami, Houston and Philadelphia — not San Francisco, New York or Seattle — as the hot new places to jumpstart a technology or creative economy career," Axios noted. "Pandemic moves are redistributing coveted tech workers more evenly across the country after being so heavily concentrated in just a handful of cities for years."

As CityBook previously reported, Houston's education institutions and business community are helping foster the influx. Rice University's Ion building opens this week in Midtown. The Ion will provide resources, educational programs, corporate partnership opportunities and physical workspaces for emerging startup businesses with Microsoft as a major tenant. The Ion is connected directly by rail to the Amegy building in Downtown, home to two tech "incubators" — The Cannon and Launch Pad, operated by the Downtown Development Authority.

"Houston is well-positioned to become a national leader in tech innovation. It possesses the corporate, workforce, and infrastructural requirements, including innovation-minded companies, a vast support system of business professionals and corporate decision-makers, and business and quality of life amenities necessary to support a robust tech ecosystem," says Greater Houston Partnership in a report released this spring.

Quality of life is a major factor cited in the Axios report. Right on cue, Houston is expecting an onslaught of new restaurants from notable chefs to open this year, including three in The Ion building alone! (Check out CityBook's most anticipated here). Plus, all of the major performing arts companies are returning to the stage this fall, as the city's commitment to expanding and revitalizing green spaces continues apace. "Issues we used to think of as secondary, like quality of life, are increasingly primary," she Julie Samuels, CEO of Tech:NYC, tells Axios. "We're seeing that drive the dynamic around the tech sector nationwide."

Houston has been at the center of energy, medicine and aerospace innovation for a century — with more than a few famous restaurants and artists to boot. Now, at last, Houston's tech sector is set to boom. Big.

Leadership in Action: ‘Family, Community and Spiritual Connection’ Drives Success for Henry Richardson

How did you get to where you are today? The present moment is a combined history of my family, my time as an athlete, my passion for learning, and my desire to see the world be better. I grew up as a successful springboard and platform diver, however, an injury caused me to seek alternative treatments to heal my body. In that process, I discovered the power of yoga, exercise, meditation, mindset, and nutrition. This holistic approach eventually led me to open a Pilates and cycling studio called DEFINE body & mind. I opened studios around the nation, and after selling most of my business between 2017-2019, I was ready to explore how I could make an even greater impact on the wellbeing of our community. In 2023, I started actively working on a brand new multi-family/apartment concept called, Define Living. The idea focused on offering health and wellness services within a beautiful apartment setting to increase the wellbeing of our residents. Having a strong sense of community is the number one factor in living a happy life, so why not build a community where daily fitness, cooking classes, and social connection are the norm? We opened Define Living in March of 2024, and we couldn’t be happier with how things are being received. We are already looking at building more concepts like this in the Houston area and beyond.

Keep Reading Show less

Photo by Lynn Lane

HOUSTON GRAND OPERA’S second fall repertoire production is Gioachino Rossini’s Cinderella. The colorful, commedia dell'arte-inspired production opens Friday, Oct. 25, and stars Grammy Award-winning mezzo-soprano Isabel Leonard — a breathtaking brunette beauty, even when doused in soot — in bel canto role of Angelina, known to her mean step-sisters as “Cenerentola.”

Keep Reading Show less
Art + Entertainment

BRETT MILLER WAS just 10 years old when his parents took him to a screening of the 1925 silent film, The Phantom of the Opera, starring Lon Chaney as “The Phantom” of the Paris Opera House, with an accompanying soundtrack played live by an organist. The film contains one of the most famous “reveals” on celluloid (We won’t give it away!) and is all the more shocking when accompanied by live music played on the Phantom’s favorite instrument.

Keep Reading Show less