Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Nick Fine by Julie Soefer

IN THE NORTHEAST corner of the Heights sits the future home of the Houston Farmers Market, a $35 million overhaul of the 18-acre, 77-year-old market Airline Drive. The finished development will include 10 restaurants, community green space and more — and it'll be ready for Houstonians to explore as soon as this summer.


We're finally hearing details about Underbelly Hospitality's full-service restaurant that will open this summer in the space; Chris Shepherd himself has consulted throughout the market's redevelopment. (A second, fast-casual concept by Shepherd is yet to be announced.)

Houston native Nick Fine will helm the kitchen of the forthcoming Wild Oats, billed as a "fresh take on traditional Texas"; think shrimp-and-grits but with masa, as in tamales. Fine has traveled the globe, spent time cooking under famed chefs Scott Bryan and Dean Fearing, and was named culinary director of Underbelly Hospitality in 2017.

Houston Farmers Market

UBH's preference for partnering with regional farmers and ranchers will be well matched here, where up to 65 local purveyors will sell their goods. A 40-foot, open-air pavilion will highlight street-food and counter-service vendors, and Brazoria County's R-C Ranch Texas Craft Meats will open a butcher shop with glass walls for optimal viewing of the preparations of meats like goat, specialty sausage, Wagyu beef and more.

Elsewhere in the market, which is being developed by MLB Capital Partners, expect spaces dedicated to chef demonstrations, live music and more, plus improved bathrooms and parking.

Food
Fall Philanthropy Report: March of Dimes’ ‘Signature Chefs’ Event Coming in November

What year was your organization launched? 1938

What is your mission? March of Dimes was founded in 1938 by President Franklin D. Roosevelt as the National Foundation for Infantile Paralysis, to combat polio. The name “March of Dimes” was suggested by entertainer Eddie Cantor as a way to encourage people to donate even a small amount, like a dime, to help fight polio.

Keep Reading Show less

Casey Axelrod, Stacey White, Christy Robinson, Laura Lewis and Mia Oliva

PETE BELL'S COTTON Holdings company, known for never doing anything halfway when it comes to parties, celebrated the return of the of the A&M-UT football game after a 13-year hiatus with the most lavish tailgating more gridiron fans have ever seen.

Keep Reading Show less
Style+Culture

David Cordua

FOODIES WITH BIG hearts were in heaven at the annual Signature Chefs restaurants expo and fundraising dinner benefitting the March of Dimes. Held at The Revaire and chaired by Kristen J. Cannon and Mignon Gill, the event took in some $425,000 in support of healthier mothers and children.

Keep Reading Show less