Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Underbelly’s Wild Oats Restaurant Will Sprout at Houston Farmers Market This Summer

Nick Fine by Julie Soefer

IN THE NORTHEAST corner of the Heights sits the future home of the Houston Farmers Market, a $35 million overhaul of the 18-acre, 77-year-old market Airline Drive. The finished development will include 10 restaurants, community green space and more — and it'll be ready for Houstonians to explore as soon as this summer.


We're finally hearing details about Underbelly Hospitality's full-service restaurant that will open this summer in the space; Chris Shepherd himself has consulted throughout the market's redevelopment. (A second, fast-casual concept by Shepherd is yet to be announced.)

Houston native Nick Fine will helm the kitchen of the forthcoming Wild Oats, billed as a "fresh take on traditional Texas"; think shrimp-and-grits but with masa, as in tamales. Fine has traveled the globe, spent time cooking under famed chefs Scott Bryan and Dean Fearing, and was named culinary director of Underbelly Hospitality in 2017.

Houston Farmers Market

UBH's preference for partnering with regional farmers and ranchers will be well matched here, where up to 65 local purveyors will sell their goods. A 40-foot, open-air pavilion will highlight street-food and counter-service vendors, and Brazoria County's R-C Ranch Texas Craft Meats will open a butcher shop with glass walls for optimal viewing of the preparations of meats like goat, specialty sausage, Wagyu beef and more.

Elsewhere in the market, which is being developed by MLB Capital Partners, expect spaces dedicated to chef demonstrations, live music and more, plus improved bathrooms and parking.

Food
Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny

Murry & Karen Penner, Owners, M PENNER

How did you get where you are today? We’ve stayed true to the vision of the store’s founder, Morris Penner, who relentlessly sought out unique product, with exceptional quality being a key element. Morris always used to say, “The fastest way to lose a customer is to bore him” and we agree. A percentage of every season’s budget is allocated to something new and unique. While product is key, it’s not enough. Having an excellent staff and discipline in business practices is also critical.

Keep Reading Show less

Lynn Wyatt and Steve Wyatt

IT'S BEEN A century since what’s now known as the Museum of Fine Arts Houston debuted, and the society set celebrated the 100-year milestone in high style. Some 375 guests turned out for the 2024 Grand Gala Ball at the museum, raising $5.5 million in total, including Nancy and Rich Kinder’s $1 million gift and another hefty gift from J. Venn Leeds.

Keep Reading Show less
Art+Culture

The brunch bread basket at Rumi's Kitchen beckons.

NEW HOT SPOTS in Montrose, a happy-hour shakeup on Post Oak, and supreme sushi offerings are making headlines this week. Read on for more tasty tidbits!

Keep Reading Show less
Food