How did you get to where you are today? Passion, persistence, and faith, and a little bit of luck. I graduated from Vanderbilt University with a degree in Political Science and Spanish, on the track to be pre-med. Little did I know that a journey to help my younger sister would set my course to sail in PR. I had no background in communication, except my raw talent, and was fortunate enough to have a family member who needed her story to be told! I was helping tell my younger sister (one of the most recognized influencers in the online vegan community) @fullyrawkristina’s story, and it all blossomed from there.
Whom do you credit? Firstly, God, but also the amazing individuals who came into my life to help show me the way: Jessica Castellano - who took a chance on me and started Zapatero + Bucaram PR with me, her 26 year old business partner — and my sister, FullyRaw Kristina, for allowing us to tell her story! Along the way, every client I have ever had or colleague I have worked with has left me with indelible memories and lessons, and helped me gain a deeper understanding of our ever changing industry!
What lessons have you learned that might enlighten and inspire others? I show up with kindness for all I meet and give more than I expect to receive. I work with passion and persistence, and always try to connect the dots for individuals who need it. I feel strongly that women should support each other, and don’t be afraid to fail. It’s part of the fiber of learning.
What’s new in your life or work that you’re excited about? Recently, I have been working with many nonprofit organizations who have given so much to our society. I work with the Global Empowerment Mission who helped bring over $800,000 to Texas during the winter storms, and now has raised over $20M in aid for the Ukrainian Crisis -- acquiring national media such as the Today show, CBS Nightly News, NBC Nightly News, FOX, CNN, and also specials on Anderson Cooper. I am honored to work with celebrity musicians and their non-profit organizations, such as Marc Anthony’s nonprofit, Maestro Cares, to bring opportunities for children to live, play, and learn — across Latin and Central America, and I am also very blessed to have influencers such as: FullyRaw Kristina, Internationally Renowned Multi-Genere viral Violinist, “DEMOLA the Violinist,” Nationally acclaimed beauty Influencer Marlena Stell, disease reversal specialist and MD - Dr. Brooke Goldner, and many more! Excited to expand my international and national portfolio and continue working with celebrity contacts as well as musicians!
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Roger Creager Headlines Boot-Scootin' Cattle Baron's Ball — Hats Off to $1.6M for Cancer Research!
Daniel Ortiz, Wilson Parrish and Jacob Power
Sep. 17, 2024
ANNUALLY ONE OF the city's largest and most successful fundraising fetes, this year's Cattle Baron's Ball surpassed expectations, raising $1.6 million for the American Cancer Society.
The 37th annual gala took over the fourth floor of the Hilton-Americas hotel Downtown, where more than 800 guests gathered for the "Neon Lights and Bayou Nights"-themed event. Chairs Robin Klaes, Janette Marx and Stephen Toups, the night was bright, indeed! There were pig races; a wine, whiskey and spirits pull; a hat bar from The Hat Chick; and tons of Texas-themed bites, naturally.
In addition to an exciting raffle — which featured five sweepstakes packages! — the live auction made serious waves. Beck & Masten Buick GMC donated two (two!) 2024 GMC Hummer EVs, and each one went for $130,000.
The funds raised go not only to cancer research, but also to programs dedicated to helping patients and their families navigate the diagnosis and treatment, which is often costly and emotionally draining. For example, Hope Lodge is a place where patients can stay at no cost to them for the duration of treatment. Abbigail Guana has been a resident there since May, and sent a video message emphasizing the importance of access to care. After that, a special paddle raise took place, and names of those who donate $1,000 or more during the event will be commemorated on a special plaque accompanying a custom piece of art by Taft McWhorter.
The evening's musical entertainment was dynamic, with Demola the Violinist welcoming galagoers with electric-violin versions of country hits. And country hitmakers Easton Corbin and Roger Creager got everyone out on the dance floor!
Ben and Maureen Lucas
Tricia Verbois, Jill Watson, Karen Remington
Leisa Holland Nelson Bowman
Brian and Nora Jarrard
Thomas Roberts and Cyndy Garza Roberts
Casidy and Patricia Welch
Tany and Chaz Klaes
Davis Hance and Kittsie Klaes
Steve and Paula Winter, Cyndy Garza Roberts and Thomas Roberts
Easton Corbin
Stephen Toups, Robin Klaes, Easton Corbin and Janette Marx
Jennifer Champion and Kevin Scroggins
Stephanie and Frank Tsuru
Jenny and Matt Todd
Pete and Jana Delongchamps
Joey Delongchamps, Danny Klaes and Michael Deis
Johnny Bravo
Mike and Teresa Cook, Erin and Andrew Kramer
Riggs, Chita Craft and Ron Trevino
Joi Lecznar, Robin Klaes, Dana Miller
Jonathan and Ann Ayres, Valerie and Tracy Dietrich
Marilu Garza and Leila Perrin
Judy Labrasca, Heather Holmes, Mary Stone
Maegan Toups, Carson Joachim
Katie and Seth Tsuru
Landon and Brenna Agabaldon
Leisa Holland-Nelson Bowman and Shavonnah Roberts
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Houston Charity, Guitars for Vets Collaborate to Offer Celeb-Autographed Instruments for a Cause
Sep. 19, 2024
SEPTEMBER IS SUICIDE Prevention Month, and U.S. military veterans are a population that continues to bear disproportionately higher rates of suicide. Nearly one million veterans are afflicted with Post Traumatic Stress Disorder (PTSD), and more soldiers have committed suicide since 9/11 than have died in actual battle.
These alarming statistics compelled the Houston nonprofit StellaNova Foundation, whose mission is to provide funding for local organizations that support mental health care, to partner with Guitars for Vets (G4V) as the beneficiary of the charity fundraising event “Operation: Stars, Stripes, and Strings.” The Foundation aims to raise $50,000 during “Operation: Stars, Stripes, and Strings” in support of activating G4V’s Houston chapter.
On Sept. 20, a collection of celebrity-autographed and artist-adorned guitars will be available online to purchase at three different donation levels. The donated instruments include autographed guitars from Alan Jackson, Paul Rodgers, Night Ranger, and The Fabulous Thunderbirds; a BuzzFest guitar signed by Bush, Godsmack, Live, Our Lady Peace and others; six guitars hand-painted with Houston artist Tra’ Slaughter’s interpretations of movie roles played by Houston Dennis Quaid, who autographed all of the guitars; and an acoustic guitar autographed by Latin Grammy winners Banda Los Recoditos.
Donors at other various levels can also purchase works by Houston artists Taft McWhorter, Joni Zavitsanos, and Deasa Turner. You can check out the guitars in person on Sept. 22 from 11-5pm at Christian’s Tailgate, and Sept. 28 at 1pm at Hardy & Nance Studios.
Founded in 2007, G4V provides veterans free in-person and online guitar instruction and a new acoustic guitar and guitar accessory kit through programs run by volunteers in collaboration with the Department of Veterans Affairs health care systems and community-based outpatient clinics. The nonprofit organization operates more than 150 chapters across the nation with the help of over 1,000 volunteers. Thanks to the StellaNova Foundation, Houston veterans will soon benefit from these resources.
“The outpouring of support from the music industry and Houston’s arts community has been overwhelmingly positive,” says Doug Harris, Executive Director of the StellaNova Foundation. “It seems there are no ‘politics’ when it comes to helping our veterans and people have gone out of their way to get us what we need to engage donors.”
If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat at 988lifeline.org to reach the 988 Suicide & Crisis Lifeline.
Dennis Quaid-autographed 'Ronald Reagan' guitar by Tra' Slaughter
Deasa Turner's 'Barbie' guitar
Dennis Quaid-autographed 'Jerry Lee' guitar by Tra' Slaughter
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