Fast-Expanding Skincare Shop Bows in River Oaks Today with Premium Products — and Major Membership Perks

Fast-Expanding Skincare Shop Bows in River Oaks Today with Premium Products — and Major Membership Perks

THE RIVER OAKS Shopping Center is now home to Houston's first Heyday, a national chain of skincare boutiques offering membership-based discounts on products and services.


Heyday opens today, which happens to be 713 Day, on West Gray near Shepherd. It promises to "take the guesswork out of skincare," with customizable 50-minute facials and shopping guidance from estheticians.

Upon entering the minimalist yet approachable store, clients are greeted with chilled lemon water and a beautiful display of colorful products from high-end brands like Supergoop!, Tata Harper, Osea, Ursa Major and others. Those who have booked a facial treatment are ushered back to an open-concept area where curtains section off eight different treatment rooms. Licensed estheticians perform a skin analysis and proceed to incorporate various steps like extractions, exfoliation, masking and massage; customers can also opt for enhancements like microdermabrasion, gua sha, LED light therapy, or hydrofacial.

In line with the company's ethos of making skincare accessible and habitual, there's no undressing or warm foot bath here. Instead, clients climb into a deluxe recliner, not unlike one seen in a dentist's office, that's covered loosely in boho-chic tasseled fabric. This sets the tone for a facial that is relaxing not due to soothing spa music, but rather because of the simple, not-overwhelming approach to skincare. Esthies here understand that not everyone can do a multi-step skincare routine twice a day, and offer practical product recommendations accordingly.

In that same vein, Heyday's membership program is "designed to support your skin's monthly renewal cycle," and each month's fee ($114) includes a personalized facial, 50 percent off any enhancements, and a range of discounts on products. Additional facials can be tacked on for $85 each. Not ready to commit? Non-members can easily book a consultation and facial for $135. Plus! Right now, new clients can get their first treatment for just $70.

Style
What’s the Secret to Biz Success? ‘Show Up with Kindness,’ Says Bianca Bucaram

How did you get to where you are today? Passion, persistence, and faith, and a little bit of luck. I graduated from Vanderbilt University with a degree in Political Science and Spanish, on the track to be pre-med. Little did I know that a journey to help my younger sister would set my course to sail in PR. I had no background in communication, except my raw talent, and was fortunate enough to have a family member who needed her story to be told! I was helping tell my younger sister (one of the most recognized influencers in the online vegan community) @fullyrawkristina’s story, and it all blossomed from there.

Keep Reading Show less

The Camino Huichol over the Wet Deck

VERDANT, WINDING BRANCHES arch up and over a pathway as a soundtrack of herons and chachalacas (and the occasional monkey) plays overhead. Concrete rectangles artfully jut up through the green, painted in rays of sunlight. Eventually, the path leads down to the beach, where the streaks of sun create a cinematic moment: A slim, tan couple emerges from the ocean with their surfboards in hand and their dogs at their heels, the scent of the Pacific lingering in the thick, humid air.

Keep Reading Show less
Style

THE UPCOMING AIA Houston Home Tour is always an anticipated fall event, a style showcase from some of the city’s best architects, designers and tastemakers. The two-day, self-guided tour includes several custom homes in the area that exhibit design excellence, innovative design solutions, and sustainable features.

Keep Reading Show less
Home + Real Estate