Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Ron Lockett II, Rasheedah Polk, Michael Williams and Eugene Padgett

THERE’S A NEW vodka in town.

General Orders No. 3 (GO3) is a Black-owned premium vodka distilled in Houston’s Fifth Ward. It launches on Saturday, June 18, during the Juneteenth HBCU Alliance Music Fest, a concert and scholarship benefit at 713 Music Hall. The concert features performances by Nigerian-American rapper Wale, Grammy-winning R&B singer Chrisette Michele, British pop singer Aiyana-Lee, and others; proceeds benefit TSU and Prairie View A&M University.

Founded by 10 African-American entrepreneurs and friends, GO3 is rooted in the celebration of freedom and diversity. The name homages the name of the document read on June 19, 1865, in Galveston, which declared the institution of slavery had officially ended.

Smooth and sophisticated, GO3 is made from a proprietary mix of Texas sweet corn, sweet potatoes, and russet potatoes infused with pure glacial melt from the Teton Mountains of southeastern Idaho. The vodka offers a rich blend and full-bodied flavor with buttery notes and a hint of caramel.

“We are from Houston, and wanted to make sure our story and product tied us to the Houston area,” co-founder Ron Lockett II tells CityBook. “It's important for us to not only have our business right here in Houston, but to be able to give back to the communities where we reside and do business." To ensure opportunities for success exist for institutions that foster and support freedom, equality, education and economic freedom, GO3 Vodka will donate a percentage of all sales to historically Black colleges and universities.

Houstonians can order GO3 at Permission Whiskey and Bar 5015, and purchase bottles at Bottles and the Bellaire and Gessner outposts of Andrew Liquor.

Food

Adam Greer and Tiffany LaRose

A POLISHED, SEXY crowd of next-gen socialites and philanthropists — cleavage was de rigueur — filled River Oaks Country Club's grand foyer and adjacent sprawling terrace, making great use of a mild fall evening, in support of Homemade Hope's work with underserved children throughout Houston.

Keep Reading Show less
Parties

(photo by Lance Grandahl on Unsplash)

"BEGIN WITH THE end in mind" is Stephen Covey's second habit in his groundbreaking book, The Seven Habits of Highly Effective People. It is the concept of seeing the end-result of your vision and working backwards till you get to where you are today and can see the steps necessary to get there. He tells the story of when President John F. Kennedy made the statement that the United States would be the first nation to land a man on the moon before the end of the decade — and the scientists said, "First, let's see how we get them back." A key result, wouldn't you think?

Keep Reading Show less
People + Places