Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Ron Lockett II, Rasheedah Polk, Michael Williams and Eugene Padgett

THERE’S A NEW vodka in town.

General Orders No. 3 (GO3) is a Black-owned premium vodka distilled in Houston’s Fifth Ward. It launches on Saturday, June 18, during the Juneteenth HBCU Alliance Music Fest, a concert and scholarship benefit at 713 Music Hall. The concert features performances by Nigerian-American rapper Wale, Grammy-winning R&B singer Chrisette Michele, British pop singer Aiyana-Lee, and others; proceeds benefit TSU and Prairie View A&M University.

Founded by 10 African-American entrepreneurs and friends, GO3 is rooted in the celebration of freedom and diversity. The name homages the name of the document read on June 19, 1865, in Galveston, which declared the institution of slavery had officially ended.

Smooth and sophisticated, GO3 is made from a proprietary mix of Texas sweet corn, sweet potatoes, and russet potatoes infused with pure glacial melt from the Teton Mountains of southeastern Idaho. The vodka offers a rich blend and full-bodied flavor with buttery notes and a hint of caramel.

“We are from Houston, and wanted to make sure our story and product tied us to the Houston area,” co-founder Ron Lockett II tells CityBook. “It's important for us to not only have our business right here in Houston, but to be able to give back to the communities where we reside and do business." To ensure opportunities for success exist for institutions that foster and support freedom, equality, education and economic freedom, GO3 Vodka will donate a percentage of all sales to historically Black colleges and universities.

Houstonians can order GO3 at Permission Whiskey and Bar 5015, and purchase bottles at Bottles and the Bellaire and Gessner outposts of Andrew Liquor.

Food

Laura Ward speaking at the 2022 Houston Children's Charity Gala (photo by Daniel Ortiz)

THE HOUSTON CHILDREN'S Charity’s 25th-anniversary luncheon last November ended with a shock for Laura Ward, the co-founder and president and CEO of the nonprofit that has assisted kids in hard times since 1996. That’s when came the surprise announcement that Ward, a self-described “control freak” who thought the program she had arranged for the event had just ended, had been honored by Texas Children’s Hospital; it had named its Child Life Room in the Med Center after her.

Keep Reading Show less
People + Places

Marcia Smart's new cookbook hits shelves Nov. 1.

MARCIA SMART'S KITCHEN mantra is “don’t stress.” It’s the two magic words everyone wants to hear when entertaining this holiday season or whipping up family meals. In her gorgeous first cookbook, Dinner is Done: Simple Weeknight Meals from Smart in the Kitchen, Smart shares her favorite cooking class recipes and practical culinary tips.

Keep Reading Show less
Food