Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Black-Owned, Locally Distilled Vodka with Charitable Bent Launches on Juneteenth

Ron Lockett II, Rasheedah Polk, Michael Williams and Eugene Padgett

THERE’S A NEW vodka in town.

General Orders No. 3 (GO3) is a Black-owned premium vodka distilled in Houston’s Fifth Ward. It launches on Saturday, June 18, during the Juneteenth HBCU Alliance Music Fest, a concert and scholarship benefit at 713 Music Hall. The concert features performances by Nigerian-American rapper Wale, Grammy-winning R&B singer Chrisette Michele, British pop singer Aiyana-Lee, and others; proceeds benefit TSU and Prairie View A&M University.

Founded by 10 African-American entrepreneurs and friends, GO3 is rooted in the celebration of freedom and diversity. The name homages the name of the document read on June 19, 1865, in Galveston, which declared the institution of slavery had officially ended.

Smooth and sophisticated, GO3 is made from a proprietary mix of Texas sweet corn, sweet potatoes, and russet potatoes infused with pure glacial melt from the Teton Mountains of southeastern Idaho. The vodka offers a rich blend and full-bodied flavor with buttery notes and a hint of caramel.

“We are from Houston, and wanted to make sure our story and product tied us to the Houston area,” co-founder Ron Lockett II tells CityBook. “It's important for us to not only have our business right here in Houston, but to be able to give back to the communities where we reside and do business." To ensure opportunities for success exist for institutions that foster and support freedom, equality, education and economic freedom, GO3 Vodka will donate a percentage of all sales to historically Black colleges and universities.

Houstonians can order GO3 at Permission Whiskey and Bar 5015, and purchase bottles at Bottles and the Bellaire and Gessner outposts of Andrew Liquor.

Food

Lobby Bar at Tremont House

FROM BEACHFRONT VACATION homes to Creole cottages, Galveston has more than its share of great places to stay. But island regulars — or even those searching for a quick last-minute stay — have probably noticed the absence of hip, modern boutique-style hotels. Enter Hotel Lucine, slated to open in the coming month or so.

Keep Reading Show less
People + Places

The guest room has floral House of Hackney wallpaper and an S. Tucker Cooke painting depicting a yawning greyhound and French aristocrats, one with a toucan on her head.

FOR MANY, THE prospect of buying an historic home and not only restoring it but also expanding it upward with an additional floor upstairs for the master suite, and southward with new guest quarters on the ground floor, would be daunting. But not for Newstonians Bradley Bailey and Matt Sweeney.

Keep Reading Show less