Alira Med Spa's Escarle Silva Travels World ‘Searching for the Best Tricks to Help Others’
Jun. 4, 2024
Med Spa Owner
As a small business owner, I get to wear many hats. I became an Aesthetician to gain more knowledge about the services my business was going to provide, thinking that I will only focus on the administrative side of the business. Soon I became the business administrator and the lead Aesthetician. Currently, I am hands-on with our social media and marketing promotions, in addition to my regular facial clients. As time has passed, I realized I needed it to ramp up my services and technology to keep up with our competitors and now we offer a wide variety of Medical Spa services such as injectables and laser treatments. Visit aliramedspa.com to book an appointment today!
Travel Blogger & Influencer
I love traveling and learning from different cultures and people around the world. Through travel, I find myself constantly searching for my purpose. Experiencing spas around the world is very important to learn from others and be informed of the latest trends in the beauty industry. As a medical aesthetician, I care for people and I want to keep searching for the best tricks to help others. Follow me on my adventures at livespalife.com and on instagram @livespalife.
Philanthropist
In 2012, I founded the Alira Foundation and our Make-over Day Event. Alira Foundation provides a complimentary make-over day for those who have been touched by cancer. I felt the need to provide support to those people who are suffering from this disease. There are so many people who don’t get beat by cancer and teach us every day how to fight one smile at a time. For that reason at Alira Foundation, we want to share that smile with the world and help these warriors against cancer.
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Leadership in Action: Clothiers Murry and Karen Penner Celebrate Family Business’ 50-Year Anny
Al Torres
Oct. 8, 2024
How did you get where you are today? We’ve stayed true to the vision of the store’s founder, Morris Penner, who relentlessly sought out unique product, with exceptional quality being a key element. Morris always used to say, “The fastest way to lose a customer is to bore him” and we agree. A percentage of every season’s budget is allocated to something new and unique. While product is key, it’s not enough. Having an excellent staff and discipline in business practices is also critical.
Whom do you credit? MP: I guess I could say that retail is in my blood. My grandfathers on both sides owned men’s clothing stores and my dad opened M PENNER in 1974, so a great deal of credit goes to them. Dad had incredible vision and created a unique niche in Houston’s menswear landscape in the mid 1970’s by focusing on European fashion brands and styles. He quickly became known as a maverick in the industry, bucking the predominantly “American brand trend” of the time. A great deal of credit also goes to the people who work with us, from the sales team to the tailor shop. I also credit Karen and my son, Jeremy, whose dedication keeps us grounded and focused.
What is it like running a family-owned business? Chaos. But seriously, through ups and downs, for us, it’s the best of the best. We get to set the tone and define the culture of the business. Our employees are our family and we treat our clients like family, too. There is a noticeable warmth that permeates the atmosphere at M PENNER and we love that. When you run a family owned business, the bottom line is clear - the buck stops with us.
What lessons have you learned that might enlighten and inspire others? While running a family business certainly can be chaotic, the truth is that it is also very gratifying. And that’s because we have learned a few important lessons. Have clearly defined roles and be clear about who makes the final decision. Find your niche in the market and stay in your lane. Clarify your goals and refer to them repeatedly to stay on track. Hire great people; trust them and let them shine. Stash the cash - in our 50-year history, there have been great years and there have been tough years. Keep enough money in the bank to help get through the tough years. Pay attention to the details. Don’t sweat the small stuff.
What is your biggest accomplishment? MP: It goes backwards and it goes forwards - being in business for 50 years and carrying on the legacy of my dad’s vision and now working with my son in the store. Being known in the men’s specialty store industry as one of the best stores in the country is extremely gratifying. We can’t wait to celebrate our 50th in December!
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Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential
Sofia van der Dys
Oct. 8, 2024
Get to Know Bianca:
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.
Her ability to connect influencers, businesses, and nonprofits has set her apart, promoting prominent personalities while supporting meaningful causes.
How did you get to where you are today?
Bianca’s journey to success is marked by passion, persistence, and strategic storytelling. She founded The Bucaram PR Group, focusing on lifestyle clients, celebrities, and community leaders. Her firm has grown by blending traditional media outreach with relationship building, event management, artist development and more achieving significant results for her clients across various industries, including entertainment, fashion, sports, and music.
Who do you credit?
Bianca credits her success to her strong network of mentors, her family, and the community she serves. She acknowledges the support of her clients and the invaluable partnerships she has built over the years. Bianca is also deeply inspired by her commitment to giving back to her community, which continues to fuel her work in public relations and philanthropy.
What lessons have you learned that might enlighten and inspire others?
Bianca emphasizes the importance of showing up with kindness, resilience, and authenticity in everything you do. She has learned that building strong relationships and maintaining a positive attitude can open doors to opportunities that might otherwise remain closed. Bianca’s work ethic and dedication to her clients underscore her belief in the power of consistency, strategic planning, and adaptability in the ever-changing PR landscape.
What’s new in your life or work that you’re excited about?
Bianca is excited about her ongoing philanthropic work, including her involvement with the Global Empowerment Mission, where she has helped raise millions for disaster relief efforts. She is also thrilled about expanding her PR firm’s reach, after starting BXM music -- working with a diverse range of clients, and continuing to make an impact both locally in Houston and globally. Her efforts in supporting organizations like Maestro Cares, Marc Anthony’s nonprofit and creating successful campaigns reflect her passion for creating real change through her work.
She has been recognized as one of Houston Business Journal’s 40 Under 40, named among the 100 Coolest People in the City by Houston CityBook, and received awards including the Woman of the Year in Advertising & Public Relations by the Ecuadorian American Chamber of Commerce. Her dynamic leadership continues to influence the industry while supporting charitable causes close to her heart.
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