Leadership in Action: For Bianca Bucaram, ‘Strong Network and Family’ Are Essential
Sofia van der Dys
Oct. 8, 2024
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music
Get to Know Bianca:
Bianca Bucaram, founder of The Bucaram PR Group and BXM Music, is a dynamic force in the public relations industry. She is known for her tenacity, empathy, and bilingual communication skills. As a local publicist with national reach, she blends local insights with broader impact, telling compelling stories that foster business growth and create opportunities.
Her ability to connect influencers, businesses, and nonprofits has set her apart, promoting prominent personalities while supporting meaningful causes.
How did you get to where you are today?
Bianca’s journey to success is marked by passion, persistence, and strategic storytelling. She founded The Bucaram PR Group, focusing on lifestyle clients, celebrities, and community leaders. Her firm has grown by blending traditional media outreach with relationship building, event management, artist development and more achieving significant results for her clients across various industries, including entertainment, fashion, sports, and music.
Who do you credit?
Bianca credits her success to her strong network of mentors, her family, and the community she serves. She acknowledges the support of her clients and the invaluable partnerships she has built over the years. Bianca is also deeply inspired by her commitment to giving back to her community, which continues to fuel her work in public relations and philanthropy.
What lessons have you learned that might enlighten and inspire others?
Bianca emphasizes the importance of showing up with kindness, resilience, and authenticity in everything you do. She has learned that building strong relationships and maintaining a positive attitude can open doors to opportunities that might otherwise remain closed. Bianca’s work ethic and dedication to her clients underscore her belief in the power of consistency, strategic planning, and adaptability in the ever-changing PR landscape.
What’s new in your life or work that you’re excited about?
Bianca is excited about her ongoing philanthropic work, including her involvement with the Global Empowerment Mission, where she has helped raise millions for disaster relief efforts. She is also thrilled about expanding her PR firm’s reach, after starting BXM music -- working with a diverse range of clients, and continuing to make an impact both locally in Houston and globally. Her efforts in supporting organizations like Maestro Cares, Marc Anthony’s nonprofit and creating successful campaigns reflect her passion for creating real change through her work.
She has been recognized as one of Houston Business Journal’s 40 Under 40, named among the 100 Coolest People in the City by Houston CityBook, and received awards including the Woman of the Year in Advertising & Public Relations by the Ecuadorian American Chamber of Commerce. Her dynamic leadership continues to influence the industry while supporting charitable causes close to her heart.
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Fall Philanthropy Report: Be An Angel Improves Quality of Life for Children with Special Needs
Oct. 8, 2024
What year was your organization launched? 1986 by a small group of committee community members that believed special needs children were not receiving basic life services.
What is your mission? It is our mission to improve the quality of life for children withs special needs by providing adaptive equipment, hearing devices, select services, and support programs.
Why did you launch the organization? We believe that children are the heart and soul of humanity, that they represent all that is good within us, and that we can help children with special needs experience life at their fullest potential.
What are you most proud of? We have immediate results for the children needing most any kind of medical adaptive equipment. No long waiting periods. Children and their families who have been waiting between 10-12 years for respite services alone from governmental services receive respite care within 30 days or less. All with a very small administrative staff and hundreds of volunteers. Additionally, we have opened offices in DFW and San Antonio.
What’s been your impact in the community? Be An Angel has provided adaptive equipment, respite care and other select services to over 9900 special needs children from birth to age 22 in just this past year alone. These children generally come from limited to low-income families.
Tell us about your big event. We are proud of the many events hosted by Be An Angel each year. Every February we host Purse Bingo with over 600 participants winning luxury end purses and prizes. Dan Pastorini hosts his Celebrity Golf Tournament which has raised more than 2 million dollars in the past years he has supported these children. Additionally, our Spring Gala, with “Take Me Out To The Ballgame” theme raises well over $700,000 per year.
How many employees and volunteers work with your organization? We currently have 5 employees in Houston, and two in DFW and San Antonio. We are thankful for over 600 volunteers assisting us each year.
What are your major challenges? Sharing our story making families know we are here to help them.
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What year was your organization launched? 1938
What is your mission? March of Dimes was founded in 1938 by President Franklin D. Roosevelt as the National Foundation for Infantile Paralysis, to combat polio. The name “March of Dimes” was suggested by entertainer Eddie Cantor as a way to encourage people to donate even a small amount, like a dime, to help fight polio.
March of Dimes funded research that led to the development of the polio vaccine by Jonas Salk and Albert Sabin in the 1950s. The vaccine was a major factor in eliminating polio from the United States.
Today, March of Dimes focuses on improving the health of mothers and babies regardless of race, gender, wealth, or geography. Our mission is to lead the fight for the health of all moms and babies by preventing birth defects, premature birth, and infant mortality. Through advocacy, education, research, and support programs, March of Dimes works to ensure every baby gets the best possible start.
How have you impacted the community? March of Dimes works across the Greater Houston area to further our work to end preventable maternal health risks and deaths and ending preventable preterm birth and infant death. Each year, we bring comfort and care to more than 25,000 families and babies in the neonatal intensive care unit (NICU) through our NICU Family Support Program at three area hospitals. In 2023, March of Dimes invested $5.7 million in active research grants to end preventable maternal and infant death, to discover the causes of preterm birth and to achieve birth equity for all mothers, regardless of race or class. This winter, the organization will launch the first ever Mom & Baby Mobile Health Center in Texas in collaboration with Memorial Hermann Health System that will address access to care issues for women and babies in underserved areas right here in Harris County.
Tell us about your big event. Signature Chefs brings together culinary talent from across Houston for an unforgettable evening that raises critical funds to support the health of moms and babies. This year’s event is co-chaired by longtime friends of March of Dimes, Kristen J. Cannon and Mignon Gill, and will be held at The Revaire on Thursday, November 14th. Guests can expect tasting stations from renowned local chefs, signature cocktails, curated auction with exclusive items and experiences, and an opportunity to make a meaningful impact. We are thrilled to have some of Houston’s top chefs and restaurants represented including A Fare Extraordinaire, Eunice, Le Jardinier, MaKiin, Navy Blue and many more!
Join us this November for an evening of fine dining and philanthropy to advance March of Dimes mission. Visit our event website for more information and to purchase your table today!
www.signaturechefs.org/Houston
How many employees and volunteers work with your organization? In 2023, our local Houston market engaged more than 800 mission, corporate and individual volunteers. The Houston staff team is comprised of 12 dynamic individuals that focus on fundraising, mission impact and volunteer engagement.
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