CELEB-ADORED EAR-piercing studio and earring brand, Studs has opened its first Houston storefront in Rice Village at 2567 Amherst Street.

This outpost marks Studs’ 15th location and its third in Texas to open since the company launched in 2019. The neon-happy boutique is taking over the former Shop Rice Owls store. Neighboring businesses include Sweetgreen, Shake Shack, Bluemercury and Gap.

Combining fun and playful brand experience with expert, personalized piercings, Studs is reimagining the antiquated ear-piercing experience for a new generation. It has pierced celebrity lobes, including Dixie D’Amelio, model Kaia Gerber and Euphoria actress Maude Apatow, and their earrings are loved by Emma Watson, Selena Gomez and singer Justine Skye.

The brand's Earbar offers various affordable and trendy earrings ranging from $10 to $160 per earring and sold as singles or pairs. All are made of quality materials that won’t irritate the most sensitive ears.

To celebrate the opening, Studs has partnered with Houston-based Project Row Houses, donating $5,000 to this community platform that enriches lives through art with an emphasis on cultural identity and its impact on the urban landscape. This organization engages neighbors, artists and enterprises in collective creative action to help materialize sustainable opportunities in marginalized communities.