G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

Justin Giuffrada and Andrew Geisel of Citizens of Montrose

WHAT HAPPENS WHEN two young Aussies with burgeoning coffeeshops in New York endure the Covid pandemic? Houston gets its first Citizens Café. But there’s more to the story for co-owners Andrew Geisel and Justin Giuffrada — affable chaps who quickly fell in love with our city.


“New York is a wild and wonderful place I am eternally grateful to for helping me build a business and where I met my fiancée. But I felt like it was time for a new chapter, out of New York,” says Geisel, who grew up in Gold Coast, Australia. With his forthcoming wedding, the couple wanted a more “normal life with a house, a backyard and plenty of parking.”

Geisel met his current biz partner and fellow Aussie Giuffrada in 2015 while working as a barista in a popular Manhattan café. They quickly became mates and eventually formed the Citizens brand with three shops in New York, which Giuffrada runs. Leveraging his architecture degree, Geisel handled the design of the spaces and collateral as well as the direction of the coffee program. (In Houston, he created a Waiting Room for guests to self-serve coffee and beer from taps.) When they decided to expand, they first looked at San Diego, a beachy-cool town with active vibes that channeled Australia. Ultimately, they set their radar on Texas.

“We considered Austin but picked Houston because it’s a foodie town,” explains Geisel. “Houstonians are adventurous diners, so we thought they would embrace the Aussie concept, plus the sheer size of Houston is tremendous so the idea of growing it here made better business sense.” At Citizens, the duo champions everything they love about an Australian café. The fresh fare is eye-opening, bright and modern, much like the space. “We offer items like bowls and smoothies, but it’s not all health food. There’s something for everyone, especially those craving a big brekkie.”

Expect Texas tweaks like the BBQ-pulled-pork eggs benny with chipotle hollandaise; a mouthwatering double brisket burger; and cast-iron baked eggs with chorizo. The scratch-made cheddar biscuit sandwich — egg, cheese, bacon, tomato chutney — is a staple, and the banana bread French toast with miso butterscotch and mascarpone also wows. The “famous smashing avocado” toast (apparently invented in Australia) sports feta and beetroot hummus.

Its full coffee bar is a signature of Citizens, joined by fresh juices, wellness lattes and slushies, as well as cocktails (Kiwi marg, anyone?). When Geisel isn’t bustling around Citizens, he loves playing chess and is really into vintage audio stereos (turntables) and old jazz. Regarding the future of Citizens, Geisel says, “We adore the idea of sharing our brand with additional wonderful neighborhoods in Houston.”

Banana Bread French Toast

Brunch

Food
Thrive & Inspire: At Orion, O’Brien and Patel's Focus Is ‘Families We Transport Every Day’

ORION EMS Vice President Sumi Patel and President/CEO & Founder Gerard O'Brien

DESCRIBE YOUR HIGHLIGHT of 2022. A continuation of our values, our leadership within the industry and the commitment to quality that our customers have come to expect. We remain on a growth trajectory within Houston and are happy to continue to expand our customer base by providing quality care.

Keep Reading Show less

Refreshing bites at Bloom & Bee; the famous French onion soup at Artisans (photo by Shane Dante)

THIS SUMMER HAS been uniquely brutal for the hospitality industry, with devastating losses from the derecho and Beryl. But a bright spot for many has been Houston Restaurant Weeks, the annual August event that gives foodies and restaurants alike a jolt of energy.

Keep Reading Show less
Food

Two hand-stitched pillowcases based on drawings by Houston artists

TO KICK OFF the fall arts season, Andrew Durham Gallery is hosting a unique cross-cultural collaboration between 22 Houston and Texas artists, and 28 members of the sewing co-op and non-profit, Honduras Threads. Founded in 2001, Honduras Threads seeks to provide women in Honduran rural communities with the means to lift themselves out of poverty and support their families.

Keep Reading Show less
Art + Entertainment