G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

G’Day Houston! Two Aussies Bring Successful Global-Coffeeshop Concept to Montrose

Justin Giuffrada and Andrew Geisel of Citizens of Montrose

WHAT HAPPENS WHEN two young Aussies with burgeoning coffeeshops in New York endure the Covid pandemic? Houston gets its first Citizens Café. But there’s more to the story for co-owners Andrew Geisel and Justin Giuffrada — affable chaps who quickly fell in love with our city.


“New York is a wild and wonderful place I am eternally grateful to for helping me build a business and where I met my fiancée. But I felt like it was time for a new chapter, out of New York,” says Geisel, who grew up in Gold Coast, Australia. With his forthcoming wedding, the couple wanted a more “normal life with a house, a backyard and plenty of parking.”

Geisel met his current biz partner and fellow Aussie Giuffrada in 2015 while working as a barista in a popular Manhattan café. They quickly became mates and eventually formed the Citizens brand with three shops in New York, which Giuffrada runs. Leveraging his architecture degree, Geisel handled the design of the spaces and collateral as well as the direction of the coffee program. (In Houston, he created a Waiting Room for guests to self-serve coffee and beer from taps.) When they decided to expand, they first looked at San Diego, a beachy-cool town with active vibes that channeled Australia. Ultimately, they set their radar on Texas.

“We considered Austin but picked Houston because it’s a foodie town,” explains Geisel. “Houstonians are adventurous diners, so we thought they would embrace the Aussie concept, plus the sheer size of Houston is tremendous so the idea of growing it here made better business sense.” At Citizens, the duo champions everything they love about an Australian café. The fresh fare is eye-opening, bright and modern, much like the space. “We offer items like bowls and smoothies, but it’s not all health food. There’s something for everyone, especially those craving a big brekkie.”

Expect Texas tweaks like the BBQ-pulled-pork eggs benny with chipotle hollandaise; a mouthwatering double brisket burger; and cast-iron baked eggs with chorizo. The scratch-made cheddar biscuit sandwich — egg, cheese, bacon, tomato chutney — is a staple, and the banana bread French toast with miso butterscotch and mascarpone also wows. The “famous smashing avocado” toast (apparently invented in Australia) sports feta and beetroot hummus.

Its full coffee bar is a signature of Citizens, joined by fresh juices, wellness lattes and slushies, as well as cocktails (Kiwi marg, anyone?). When Geisel isn’t bustling around Citizens, he loves playing chess and is really into vintage audio stereos (turntables) and old jazz. Regarding the future of Citizens, Geisel says, “We adore the idea of sharing our brand with additional wonderful neighborhoods in Houston.”

Banana Bread French Toast

Brunch

Food
Meet Brian Boyter, New High-End Residential Broker with an Unique Background

BRIAN BOYTER IS a Houston native with an interesting background in real estate. After an impressive 16-year tenure managing commercial transactions in a Fortune 500 Real Estate Investment Trust, he recently made the shift to high-end residential brokerage. The experience left him uniquely suited to thrive in the sometimes-emotional world of buying or selling a home.

Keep Reading Show less

What is your mission? The Children’s Assessment Center (The CAC) provides healing services to over 6,300 child sexual abuse victims and their families each year. We offer forensic interviewing, family advocacy, mental health services, medical care, and court services at no cost. We facilitate community outreach and prevention training to raise awareness about child abuse in our community and how to keep children safe. Last year, we provided prevention training to over 35,000 community members, including 23,500 children in schools.

Keep Reading Show less

What year was your organization launched? Urban Harvest’s Saturday Farmers Market started in 2004 with just seven vendors, providing an outlet for local farms, community and backyard gardeners to sell fresh produce harvested directly from their soils. Now in its 20th year, the market has grown to be one of the largest markets in Texas, supporting over 100 local farmers, ranchers, and food artisans all from within 180 miles of Houston. The market draws 3,000 customers every Saturday morning and includes many original vendors like Animal Farm, Atkinson Farms, and Wood Duck Farm.

Keep Reading Show less