Houston-Based Olive Oil Brand Gives Free Product to Struggling Local Restaurants

Houston-Based Olive Oil Brand Gives Free Product to Struggling Local Restaurants

CHO AMERICA, THE purveyor of premium Tunisian olive oil brands like Terra Delyssa, Origin 846, Fork & Leaf and Bulk By CHO, is working with restaurants in Houston and across the nation by offering them free premium olive and cooking oils in order to help them mitigate financial issues stemming from shutdowns caused by the COVID-19 pandemic.


To participate in the program, which runs through the end of April, local restaurant owners can register at CHO America's Bulk By CHO website and then visit the brand's Houston office to pick up their premium olive and cooking oils. The aim of the program is to help keep independent restaurants open by allowing them to put the money they would normally spend buying oil in bulk back into their beleaguered businesses.

"We are very excited to help the community and support local businesses. We realize many restaurants are still dealing with issues stemming from shutdowns due to the COVID-19 pandemic," said CHO America's CEO Wajih Rekik in a statement.

"These are restaurants in our own communities, restaurants where we have our Friday office lunch, where we used to enjoy our social and family gatherings, restaurants that make the charm and the beauty of our cities," Rekik added. "I am heartbroken to see so many of them on the brink of collapse and some already closed for good. Our help, though symbolic, we hope will come as a boost of positive energy, a reminder of how appreciated these restaurants are and how much we look forward to having them as part of our return to normal."

The olives that make up CHO's oil, products of Tunisia's ideal olive-growing environment, are handpicked and processed within 24 hours, which helps preserve the flavor and quality of the fruit since heat can adversely alter the taste, the company says.

Food
Thrive & Inspire: Kathy Anderson and Eklektik Team Happy ‘When Clients Are Happy’

Kathy Anderson, Eklektik Interiors Owner and Principal Designer, & the Eklektik team

WHAT WAS THE highlight of 2022 at your business? Winning Best of Show at the 2022 ASID Ruby Awards was very exciting. It was an honor to be recognized and supported by amazing industry partners and friends.

Keep Reading Show less

What year was your organization launched? Founded in Houston in 1947, as the Cerebral Palsy Treatment Center, the organization provided services to individuals with disabilities living in Houston and Harris County. In 1989, the organization changed its name and greatly expanded its services to meet the needs of its clientele. Today as Easter Seals Greater Houston, the organization provides multiple outstanding service programs to children, adults, veterans, and service members with all types of disabilities and their families in Harris and sixteen surrounding counties.

Keep Reading Show less

John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove

How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

Keep Reading Show less