Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Wilson Parish and Johnny Tran
Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Hoda Sana, Nina Magon, Reshma Varughese, April Salazar and Natalia Gillebaard

JUST IN TIME for its 10-year anniversary, European furniture hotspot BeDESIGN unveiled its massive new space, a multi-floor, 22,000-square-foot showroom — the largest of its kind in Texas.


Co-owners and life partners Adrian Duenas and Marcelo Saenz welcomed more than 200 clients, friends and industry pros to the West Alabama store, which carries B&B Italia, Ligne Roset, Fendi Casa and dozens of other sought-after European lines. Guests enjoyed touring the three-story space, and lined up to congratulate the couple while sipping French rosé and enjoying bites from MAD and Musaafer (truffle-and-cumin macarons?! Say no more).

On the first floor, Divisi Strings serenaded partygoers as they arrived; upstairs, Lady Lauranza turned the volume up with lively renditions such as "I Wanna Dance with Somebody." The indoor-outdoor rooftop lounge beckoned everyone to the third floor, and the picture-perfect skyline views did not disappoint.

Adrian Dueñas, Shoshana Gilbert and Marcelo Saenz

David Cremezza and Federicco Podesta

Ellie Strehli, Kate Jackson and Anna McGrath

Paul Althaus and Beth Wolff

Lydia Ortiz, Jeff Horing and Yadira Sanchez

Paola and Sam Katz

Rooftop patio

Musaafer's truffle and cumin macaron

Alina Grove, Karen Hernandez and Monica Amariz

Vivi and Christopher Robertson

Felipe Riccio, Hayley Reese Riccio, Carrie and Sverre Brandsberg-Dahl

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Leadership in Action: John Kuykendall Traded Newcaster Dream for Success in Luxury Retail

John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove

How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

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