Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Wilson Parish and Johnny Tran
Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Hoda Sana, Nina Magon, Reshma Varughese, April Salazar and Natalia Gillebaard

JUST IN TIME for its 10-year anniversary, European furniture hotspot BeDESIGN unveiled its massive new space, a multi-floor, 22,000-square-foot showroom — the largest of its kind in Texas.


Co-owners and life partners Adrian Duenas and Marcelo Saenz welcomed more than 200 clients, friends and industry pros to the West Alabama store, which carries B&B Italia, Ligne Roset, Fendi Casa and dozens of other sought-after European lines. Guests enjoyed touring the three-story space, and lined up to congratulate the couple while sipping French rosé and enjoying bites from MAD and Musaafer (truffle-and-cumin macarons?! Say no more).

On the first floor, Divisi Strings serenaded partygoers as they arrived; upstairs, Lady Lauranza turned the volume up with lively renditions such as "I Wanna Dance with Somebody." The indoor-outdoor rooftop lounge beckoned everyone to the third floor, and the picture-perfect skyline views did not disappoint.

Adrian Dueñas, Shoshana Gilbert and Marcelo Saenz

David Cremezza and Federicco Podesta

Ellie Strehli, Kate Jackson and Anna McGrath

Paul Althaus and Beth Wolff

Lydia Ortiz, Jeff Horing and Yadira Sanchez

Paola and Sam Katz

Rooftop patio

Musaafer's truffle and cumin macaron

Alina Grove, Karen Hernandez and Monica Amariz

Vivi and Christopher Robertson

Felipe Riccio, Hayley Reese Riccio, Carrie and Sverre Brandsberg-Dahl

Parties

Michelle Reyna Wymes, Owner of The Reyna Group

WHAT'S THE SECRET to running a successful business? It is so important to stay present every day. With the fast-paced patterns of today’s society and ever-evolving technologies, I stress to our agents how important it is to continue to learn. If one reaches a point at which the ego takes over or burnout sets in and progress takes a back seat, things will get stuck. Regardless of what field you are in, I believe in starting with the basics to set and strengthen your foundation. I treat everyone we work with from our contractors, clients, to our inspectors with respect, patience and care.

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JD Adamson & Tony Gibson, Realtors®️ at Douglas Elliman Real Estate

WHAT IS THE secret to a successful real estate business? Clear communication, reconciling requirements with desires, and preemptively managing expectations are paramount to a win-win deal. There is an art to predicting clients’ wants before they do; deep listening is a key ingredient. Behind-the-scenes efforts often mitigate client anxiety levels more than outward actions — avoid an urge to wear the hustle like a badge. It’s okay to work harder than it appears you do. They don’t have to see you sweat. Keep egos in check and empathy levels high. Make room for openness. Do business with friends and protect their money. The deck is stacked in our client’s favor when objectives are clear and goals are stated. A compromise is not a defeat; it is an elegant solution. Always aim for a win-win deal; if that isn’t viable, you must win.

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