Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Wilson Parish and Johnny Tran
Euro-Chic Design Haven Celebrates 10th Anny with Stylish Soiree and Mega Showroom Expansion​

Hoda Sana, Nina Magon, Reshma Varughese, April Salazar and Natalia Gillebaard

JUST IN TIME for its 10-year anniversary, European furniture hotspot BeDESIGN unveiled its massive new space, a multi-floor, 22,000-square-foot showroom — the largest of its kind in Texas.


Co-owners and life partners Adrian Duenas and Marcelo Saenz welcomed more than 200 clients, friends and industry pros to the West Alabama store, which carries B&B Italia, Ligne Roset, Fendi Casa and dozens of other sought-after European lines. Guests enjoyed touring the three-story space, and lined up to congratulate the couple while sipping French rosé and enjoying bites from MAD and Musaafer (truffle-and-cumin macarons?! Say no more).

On the first floor, Divisi Strings serenaded partygoers as they arrived; upstairs, Lady Lauranza turned the volume up with lively renditions such as "I Wanna Dance with Somebody." The indoor-outdoor rooftop lounge beckoned everyone to the third floor, and the picture-perfect skyline views did not disappoint.

Adrian Dueñas, Shoshana Gilbert and Marcelo Saenz

David Cremezza and Federicco Podesta

Ellie Strehli, Kate Jackson and Anna McGrath

Paul Althaus and Beth Wolff

Lydia Ortiz, Jeff Horing and Yadira Sanchez

Paola and Sam Katz

Rooftop patio

Musaafer's truffle and cumin macaron

Alina Grove, Karen Hernandez and Monica Amariz

Vivi and Christopher Robertson

Felipe Riccio, Hayley Reese Riccio, Carrie and Sverre Brandsberg-Dahl

Parties

Riojas, center, with models in his new Ethereal Blooms line

LAST YEAR, TO celebrate his 40th birthday, Mexico-born, Houston-based fashion designer Alvin Alan Ramírez Riojas made a pilgrimage to the city of San Miguel de Allende, one of the cultural capitals of Mexico. The experience was profound, even spiritual. “When I observed the happiness, the friendly people, the churches, the flowers in every door…” says Riojas, “I thought, ‘I’m going to play with this.’” The vibrancy of San Miguel de Allende’s culture is the inspiration for Ethereal Blooms, Riojas’ new couture collection for men and women, which he will present on Saturday, Oct. 14 at Sawyer Yards in Sabine Street Studios.

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Dynamo player Michelle Alozie in Valentino.

THIS AUTUMN, SEXY and smart streetwear is the objective. Dynamo pros Artur de Lima Jr. of Brazil and Iceland’s Thor Úlfarsson — along with Dash stars and Cali natives Michelle Alozie and Diana Ordóñez — absolutely make the goal. Photos by Phoebe Rourke, Styling by Todd Ramos, Hair and makeup by Edward Sanchez, Art direction by Patrick Magee, Shot on location at The Laura Hotel

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