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Hip new runway looks mix with sexy streetwear and vintage finds for a fresh take on cowboy cool — just in time for Rodeo.

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Safari jacket, $2,295, shirt, $595, and trousers, $775, all at Brunello Cucinelli; scarf, $89, by Kiriko at Manready Mercantile; hat, $98, by Eastwood at Stag Provisions; sunglasses, $200, by Concord at Gordy & Sons; boots, $945, by Saint Laurent at Neiman Marcus; watch, $4,500, by Bell and Ross at Zadok Jewelers; silver ring, $115, at Manready Mercantile.



TX t-shirt, $40, at Manready Mercantile; Luke fedora, $90, at Stag Provisions.


Silver cuff, $75, and silver pearl ring, $115, both at Manready Mercantile.
Suede western jacket, $1,300, Hawaiian print western shirt, $295, and leather pants, $955, all by Coach 1941; Chacon belt, $235, and Jeff Deegan buckle, $1,295, both at Pinto Ranch; hand-engraved bolo, $230, by Johnny Bones at Lucchese; silver ring, $115, and bracelet, $115, both at Manready Mercantile.
Jacket, $2,690, pant, $980, and cardigan, $980, all at Prada; scarf, $210, by Stefano Ricci at Neiman Marcus; watch, $4,150, by Tudor at Zadok; Diamante hat with diamond hat band, $5,000, at Lucchese; Thunderbird ring, $115, at Manready Mercantile.

Photos by Samantha Jane Beatty

Styling by Todd Ramos

Model Jerry Raines for Neal Hamil Agency

Grooming by Briana Dai

Photography assistance by John Lewis

Styling assistance by Tyler Treadwell

Shot on location at The Barn at Four Pines Ranch in Crosby

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