CAMERON ALEXIS MOORE started Flaunt Body in 2019. Fast forward just two years, and the body-care brand certainly has plenty of accolades to, well, flaunt. Its skincare-first approach to hair-removal addresses niche concerns for “all bodies, all ways,” says Moore.
The genderless product line received cult-followed beauty biz Glossier’s grant for black-owned businesses in 2020, and earlier this year, was selected as one of 30 brands to participate in Target’s Forward Founders accelerator program. And accelerate it will: Flaunt Body will soon add several more products to its line that already includes an ingrown hair mask — which took three years to develop — a lightweight body oil, and a gentle pre- and post-shave exfoliator.
Moore, a Houston native with an interior-design background, was working as a set designer for a major TV network — a.k.a. long hours that make it difficult, if not impossible, to schedule regular self-care appointments such as a wax — when she noticed the lack of available at-home products to tackle hair-removal issues.
“Our ingrown hair mask was inspired by the convenience and effectiveness of face masks,” she explains of the flagship product, which is made in South Korea with plant-based and cruelty-free ingredients. Moore prioritizes eco-friendly and ethical products and practices, as well as genderless branding.
“Our products don’t dictate a certain body hair standard but rather, if you decide, here are products to help restore and repair skin after shaving, waxing, laser, et cetera,” Moore explains. In addition to ensuring that Flaunt products would be marketable to and effective for men and women alike, Moore also specifically researched the skincare needs and concerns of transgender individuals, as hormones can greatly impact the skin.
Moore, who was quite a globe-trotter before the pandemic hit, says Houston has been a hospitable city for running a business; the diverse population has influenced how products are developed. “[We] create multi-functional and multi-purpose products, but not just for the sake of being innovative and different,” she says. “We really look at people's routines and ask ourselves if this needs to be two separate products, or how can a mask offer a one-and-done solution after a hair removal session to reduce bumps?”
She has chosen to donate 5 percent of profits each year to charity; last year, New Mexico’s Dream Center, which provides social services to members of marginalized communities, was selected. Locally, Moore volunteers at the Houston Food Bank, and enjoys letting off a little steam by boxing and cycling.