Thrive & Inspire: At Orion, O’Brien and Patel's Focus Is ‘Families We Transport Every Day’
Mar. 6, 2023
DESCRIBE YOUR HIGHLIGHT of 2022. A continuation of our values, our leadership within the industry and the commitment to quality that our customers have come to expect. We remain on a growth trajectory within Houston and are happy to continue to expand our customer base by providing quality care.
How did you lead through Covid and adapt for success? As an EMS company, any public health emergency places us squarely in the spotlight. While this may seem daunting, being ready and able to handle any medical needs for our community is a pillar of ORION. Our friends and neighbors were hurting, and we made a commitment to be there for them, just as we have for the last 15 years. During these last two years, ORION’s leadership team ensured that our medical personnel were fully trained on the latest guidelines in patient care, and we frequently consulted with the leading medical and government authorities. The core mission of ORION did not change: to provide professional, compassionate medical care to every patient.
How did your career journey lead you to EMS? Throughout my life, I have challenged the status quo of various industries. To me, the most insidious thought for any organization is, “That’s the way we’ve always done it.” In my career, I’ve consistently rejected the concept that an organization has reached its ceiling of potential impact. Having owned several businesses, my primary strategy has been to identify new efficient and customer-friendly ways to function. My decision to enter EMS was no different; I saw an industry that was too crowded (from a competition standpoint) and barely acknowledging the needs of the people it was supposed to be serving. I founded ORION to be the premier EMS company in Houston by returning the focus of our work to where it should always be — the families that we transport every day.
What’s “the end game” for ORION? The “end” is also our “beginning”: our staff and our patients. Every decision I make with our leadership team is focused on providing the best medical care possible in every transport. We are providing the Houston region with safe, reliable care for their loved ones while showing the public, and the EMS industry, what an ambulance service should be.
Describe ORION’s “win-win strategy” in the community. Our strategy centers on people — our staff, our hospital clients, and our patients. The EMS industry is so unique because, by definition, people come to us at difficult moments. ORION has a reputation for not only the quality of care we provide, but in the kindness and empathy shown by each employee. We would not have existed in this industry for as long as we have without being a bright light for the people of Houston when they need us.
What are your favorite aspects of your team? Without question, my favorite aspect is that ORION’s leadership team is entirely “homegrown.” Beginning with Vice President Sumi Patel, every senior leader started their career with ORION at a different level and has earned promotion to their current role. Those shared experiences create exceptionally strong bonds between us, and it ensures that we come to work focused on the same goals each day. Sumi has been standing with me since the beginning of ORION 15 years ago, and her commitment to excellence is, truly, unparalleled.
What makes you excited for 2023? The year 2023 is shaping up to have the same dynamic aspects that impact all EMS companies across the industry. We are excited that our stability in the marketplace, the leadership that guides our company and our continued quality of service will carry us through any challenges that may arise.
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NOSTALGIA RUNS HIGH at new Buttermilk Baby in M-K-T Heights, where classic Carvel ice cream treats — a rarity in restaurants — are paired with a menu of buttermilk biscuits, chicken sandwiches and burgers.
Known for its portfolio of upscale and elegant restaurants, the concept represents a new path for Berg Hospitality Group: an all-day family-friendly hangout invested with equal parts Americana and modern-dining know-how. Think of it as a homage to vintage soda-shop ambiance with retro southern fare fit for Instagram fame!
"Buttermilk Baby is a fusion of our traditional fine dining with fast casual to create a new concept of dining I like to call ‘cool casual.’ It’s a place where kids of all ages can get home-cooked comfort food made from top-notch ingredients and just enjoy being a kid again,” says Benjamin Berg, founder and CEO of Berg Hospitality Group.
Buttermilk Baby is the Texas debut of Carvel, the cult classic ice cream brand founded in 1934. As the country’s first retail ice cream company, Carvel is best known for creating The Original Soft Serve, as well as for its iconic ice cream cakes and signature novelties. Carvel’s ice cream cakes, including the Fudgie the Whale character cake, along with 10 flavors of soft-serve and the brand’s fan-favorite Flying Saucer ice cream sandwiches are also on offer.
Chicken fingers at Buttermilk Baby (photo by Brian Kennedy)
Bailey's-and-Oreo boozy shake
Photo by Kirsten Gilliam
Carvel soft serve
Smashburger at Buttermilk Baby (photo by Brian Kennedy)
Start the day with a breakfast of champions: cinnamon rolls, buttermilk biscuits with sausage gravy, buttermilk pancakes and biscuit sandwiches filled with eggs, honey ham and buttermilk-brined fried chicken. The menu also features Ben Berg’s favorite breakfast: an everything bagel with cream cheese and bacon, coined “Ben’s Biscuit.”
Roll up your sleeves for lunch and dinner signatures like diner-style smashburgers, patty melt, chicken finger basket, and a variety of chicken sandwiches (buttermilk, southern-fried, grilled, mushroom-swiss). Smashburgers, hot dogs and corn dogs are made with Texas wagyu beef.
New York-based design firm ICRAVE and longtime Berg collaborator Gail McCleese of sensitori teamed up to produce a dining wonderland where guests are greeted by pink cloud-shaped swings floating from a rainbow-colored arch entrance. You can’t miss the life-size carousel horse, the giant ice-cream-sundae statue (complete with rotating cherry on top), neon signage, and a pastel color palette running through the 50-seat dining room. The kid-friendly ice cream bar has seating for 10.
To drink, adults can sip on frozen frappes, coffee and a limited selection of beer and wine. Carvel’s soft serve ice cream is also incorporated into the menu through the concept’s “boozy shakes” in a variety of adults-only flavors including Espresso Shaketini, Bailey’s Oreo Cookie, and Piña Colada.
Cheers to that!
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A PROJECT FROM Rice University's Moody Center for the Arts, the Tent Series is a public-art exhibit erected in the heart of campus on the front of the Provisional Campus Facilities, found on Loop Road. It changes every school year, and this fall, the new art will be unveiled on Sept. 11.
This year's commissions are from Lorena Molina and Sindhu Thirumalaisamy, who will both speak at an opening reception Wednesday evening (6-8pm). The artists were invited to create large-scale works to foster conversation and community over the course of the school year.
Molina, a former UH professor of photography and digital media, uses art to "explore questions of identity, intimacy, and social inequities." For the Tent Series, she created La Tierra Recuerda, a depiction of the lava fields of the San Salvador volcano; that geographic area was used during the Salvadoran Civil War as a place to abandon the bodies of civilian casualties. Molina acknowledges the far-reaching impacts and the dual tragedy of the land in her piece.
For her part, Thirumalaisamy is a current professor at Rice, where she teaches interdisciplinary arts courses that incorporate environmental and feminist issues. The Tent Series piece is a projected-video work called provision, which uses "culturally significant materials and fleeting glimpses of the human body as an investigation into narrative structures, untold stories, and the passage of time."
Molina's and Thirumalaisamy's art will be on view through July 31, 2025. Parking and walking directions for viewing their works are posted here.
Molina's 'LaTierra Recuerda'
Thirumalaisamy's 'provision'
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