Ex-Tomboy Jentry Kelley Has Become a Beauty-Biz Titan, Believes in Taking ‘Leaps of Faith’
Jun. 24, 2022
For someone who has never heard of Jentry Kelley or Jentry Kelley Cosmetics, what is your elevator pitch? Simple, clean, no fuss skincare and makeup. If you want clean, yet easy to use, and you are not a self-proclaimed makeup artist, this brand is for you. We are education-focused. When you have the confidence to do it on your own and tools to make it look right, you can look and feel your best every day when you head out to take over the world.
How did you land in the world of cosmetics? Was the world of beauty always your passion? Actually, I climbed trees and caught frogs as a child! When I was 14, my mom sent me to Page Parkes modeling school and I learned the art of makeup application. I had always been an artist with a canvas, but this time the canvas was my face — and I felt pretty for the first time in my life. Fast foward, I started working at a makeup counter at Neiman Marcus during college and over the course of 11 years I met some amazingly supportive people, and Jentry Kelley Cosmetics was born.
How did you go from working behind the counter at a department store to having a self-titled cosmetics line in branded brick-and-mortar retail locations? A quick mention from a friend that I should create my own line, an American Express Card, and an appetite for success. All the way back to when I was a child, I knew I would own a business one day. In 2011, I charged $35,000 my AMEX card. It was a huge leap, but I knew if I gave every ounce of me, it would be a success. Eight months later, I landed my first retail store, and three years later I was selling to 17 retail locations. Today, I have two brick-and-mortar stores, and just expanded our flagship location by another 5,000 square feet.
Who inspires you? Over the 11 years I spent at Neiman’s I worked for both Bobbi Brown and Laura Mercier. Hearing the story of how Bobbi was an artist just like I was, was inspiration and motivation. Later, I landed a counter manager position at Laura Mercier. I started just a few years after Janet Gurwitch sold had to Alticor. Janet would pop in and buy gifts for her friends, and I had the pleasure of meeting and chatting during her visits. Over the years, we have stayed in contact, and it absolutely amazes me to watch the brands she acquires and builds to become strong, well-established household names.
What is next for the brand? Any new ventures? For the first time ever, I am dabbling in fragrance and body products. This is an extremely competitive market, but always something I’ve wanted to do. Again, another leap of faith and an accidental meeting started it all. Our fragrances will have notes of leather and citrus, but also a very clean aroma. I was inspired by Le Labo and Acqua di Parma. We are nearing formulation completeness and so close to the next big move for the company and I cannot wait.
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EXPERIENTIAL, OR “VIBE,” dining has been trending for a few years now in Houston, from restaurateurs who assume that diners want more than just a meal. Well, they all just got some stiff competition with the opening of Toca Madera in the Pavilion at The Allen.
A product of international hospitality group Nobel 33, which has locations in Los Angeles, Scottsdale and Las Vegas, this is the group’s first Texas restaurant. The company plans to open Meduza Mediterrania in H-Town later this fall.
The sexy 14,000-square-foot import aims to transport guests to a Mexico City supper club with moody lighting, bold furnishings and art, plus a dramatic bird’s nest patio with hanging Spanish moss and a ceiling of wisteria vines. Get ready: its dining room, open kitchen, and bar area beat with an electric-like atmosphere, and the live entertainment — think hot fire dancers and cleavage-y energy galore — will keep you on your toes. (If this is your jam, consider a membership. Perks include members-only menu items, wine and access to a private speakeasy.)
Sink into a velvet banquette and let the drink and food ordering begin. You might just forget how loud the music is after a few sips of a specialty margarita (the Ghost Rider is presented with a little fire bling). Dip perfectly fried plantain chips into guacamole garnished with pomegranate seeds; the beautifully presented sashimi Mexico, atop cucumber and buttery avocado, is another cool choice. There’s also a designated taco menu.
Although night owls might come for cocktails and small shareable plates, there’s a full roster of entrees. Since it is a steakhouse, consider one of the many beef entrees ranging from petite-but-mighty filets to the massive 40-ounce tomahawk steak presented flaming on a hook. Take your pick from prime American-sourced wagyu and Black Angus or Japanese wagyu.
Fresh seafood is plentiful and just as impressive. Houston Executive Chef Christian Brennan oversees the kitchen, which leans on sustainably caught seafood and organic ingredients. Don’t miss the giant Mayan prawns served with cilantro lime rice and citrus cabbage or splurgy Mariscos tower stacked with spanking fresh king crab and lobster tail, jumbo prawns, and oysters on ice. Like the vibe, food is a show here — and it’s not just a pretty face.
A Fire Dancer
Crispy A5 Wagyu Tacos (photo by Alonso Parra)
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IS A HEALTHY, balanced real estate market finally here? Per HAR data, the answer is ... kind of? Inventory is at the highest level since 2011, prices are holding steady, and the city and metro area continue to grow in population. Having lost population after Harvey and Covid, the city welcomes significant yet sustainable growth — and a housing market that can handle it.
50%
The share of Ritz-Carlton Residences, The Woodlands under contract in its first week to market, according to Howard Hughes Holdings. It speaks to the trend of branded luxury condominiums; St. Regis also has a community in the works.
5
The number of months that it would take to sell all of the townhomes and condominiums currently on the market if things continued moving at the same pace, and no new listings were to hit. This June 2024 figure is the highest since September 2012, per HAR.
40
The percent of households in the Houston region that can afford a median-priced home with a 30-year, fixed-rate loan, per HAR. This figure was 42 percent in 2023.
23,800
The number of building permits for single-family homes issued in the Houston metro area so far in 2024, a 16 percent increase from one year ago, per the National Association of Home Builders. Texas leads the nation in number of permits issued.
80%
The percentage of multifamily units currently under construction that are located on the western side of the Houston metro area, per Yardi Matrix. The Cinco Ranch community has both the largest project — Resia Ten Oaks — and the biggest slice of the pie (11 percent).
Explore Houston's hottest neighborhoods here or the top real estate trends here.
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