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WHAT IS THE secret to a successful real estate business? Clear communication, reconciling requirements with desires, and preemptively managing expectations are paramount to a win-win deal. There is an art to predicting clients’ wants before they do; deep listening is a key ingredient. Behind-the-scenes efforts often mitigate client anxiety levels more than outward actions — avoid an urge to wear the hustle like a badge. It’s okay to work harder than it appears you do. They don’t have to see you sweat. Keep egos in check and empathy levels high. Make room for openness. Do business with friends and protect their money. The deck is stacked in our client’s favor when objectives are clear and goals are stated. A compromise is not a defeat; it is an elegant solution. Always aim for a win-win deal; if that isn’t viable, you must win.

BIANCA BUCARAM, THE the founder and president of The Bucaram PR Group, is a powerful force in today’s public relations industry. She’s passionate about telling peoples’ stories, fostering business opportunities and garnering regional, national and global connections for her clientele.