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What’s the Secret to Biz Success? ‘Show Up with Kindness,’ Says Bianca Bucaram

What’s the Secret to Biz Success? ‘Show Up with Kindness,’ Says Bianca Bucaram

How did you get to where you are today? Passion, persistence, and faith, and a little bit of luck. I graduated from Vanderbilt University with a degree in Political Science and Spanish, on the track to be pre-med. Little did I know that a journey to help my younger sister would set my course to sail in PR. I had no background in communication, except my raw talent, and was fortunate enough to have a family member who needed her story to be told! I was helping tell my younger sister (one of the most recognized influencers in the online vegan community) @fullyrawkristina’s story, and it all blossomed from there.

Whom do you credit? Firstly, God, but also the amazing individuals who came into my life to help show me the way: Jessica Castellano - who took a chance on me and started Zapatero + Bucaram PR with me, her 26 year old business partner — and my sister, FullyRaw Kristina, for allowing us to tell her story! Along the way, every client I have ever had or colleague I have worked with has left me with indelible memories and lessons, and helped me gain a deeper understanding of our ever changing industry!

What lessons have you learned that might enlighten and inspire others? I show up with kindness for all I meet and give more than I expect to receive. I work with passion and persistence, and always try to connect the dots for individuals who need it. I feel strongly that women should support each other, and don’t be afraid to fail. It’s part of the fiber of learning.

What’s new in your life or work that you’re excited about? Recently, I have been working with many nonprofit organizations who have given so much to our society. I work with the Global Empowerment Mission who helped bring over $800,000 to Texas during the winter storms, and now has raised over $20M in aid for the Ukrainian Crisis -- acquiring national media such as the Today show, CBS Nightly News, NBC Nightly News, FOX, CNN, and also specials on Anderson Cooper. I am honored to work with celebrity musicians and their non-profit organizations, such as Marc Anthony’s nonprofit, Maestro Cares, to bring opportunities for children to live, play, and learn — across Latin and Central America, and I am also very blessed to have influencers such as: FullyRaw Kristina, Internationally Renowned Multi-Genere viral Violinist, “DEMOLA the Violinist,” Nationally acclaimed beauty Influencer Marlena Stell, disease reversal specialist and MD - Dr. Brooke Goldner, and many more! Excited to expand my international and national portfolio and continue working with celebrity contacts as well as musicians!
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Ancient French Wellness Cures Reimagined at Houston’s Escape Spa: The Power of Vichy

Ancient French Wellness Cures Reimagined at Houston’s Escape Spa: The Power of Vichy

Serial entrepreneur and spa visionary LeBrina Jackson

NESTLED IN THE heart of France, the town of Vichy holds a rich history in the world of wellness and hydrotherapy. Acquiring fame for their alkaline springs in the 17th century, the Romans were among the first to recognize the therapeutic benefits of the springs. They established a French spa known as “Vichy,” which still exists today and continues to attract spa-goers from around the world to experience the transformative effects of hydrotherapy.

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Leadership in Action: John Kuykendall Traded Newcaster Dream for Success in Luxury Retail

John Kuykendall, Showroom Manager, Sub-Zero, Wolf and Cove

How did you get to where you are today? Growing up I had envisioned myself as a news anchor, living in NY and enthusiastically saying into the camera “Good Morning America!”. To this day, I am still a news/political junkie. My mother owned fur salons so specialty retail, luxury retail was in my blood through the family business. Eventually, mom shuttered the stores and I was recruited to a large specialty retailer. Over the next 30 years, I was in commissioned sales on the sales floor, became a department manager, worked my way up to buyer and store manager. Although I never became a newscaster, I did live in NYC for a few years. But Texas is home and with aging grandparents, I felt the pull to come back to my roots. A headhunter approached me. I never envisioned myself in the high-end appliance market, but there are so many similarities. Clients want a memorable experience; whether shopping for diamonds and fur or remodeling their kitchen.

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Leadership in Action: CEO Theresa Roemer Credits Mother, Mentors and Mindset for Accomplishments

How did you get to where you are today? My journey to where I am today is built on a foundation of hard work, dedication, and perseverance. Every step along the way, I faced obstacles, but I approached each one with determination and a “never give up” mindset. Instead of being discouraged by challenges, I used them as opportunities to grow and improve. Consistency was key—I committed to showing up and giving my best effort every day. I also learned not to take “no” as a final answer. Instead, I saw it as a chance to push harder, adapt, and find another way forward. It’s this combination of persistence, resilience, and unwavering focus that has brought me to where I am today.

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